Department of Journalism and Mass Communication

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About Department

Mass Media play a vital role in the development of an individual, society and the nation. With the rapid growth of mass media in India, education and training of young students in Mass Media Skills has assumed a great significance. The Department provides a comprehensive blend of practical skills and theoretical knowledge. Teaching methods are varied: classroom teaching, workshops, film screenings, quiz, library work, presentations, field work, lab work, and so on. Student enrichment is also done through hands on practical work: radio production, audio-visual production, pre and post production, blog creation, DTP production, social media content creation and so on. All this leads to wide array of employment opportunity to the students in print media, television, radio, cinema, advertising, corporate communication, social media, websites, Government Information Department and NGOs. The programme seeks to foster acquisition of critical thinking amongst students so that they understand the relationship between the production, reception and construction of meanings in all forms of communication.

Vision

  1. To develop into a center of excellence in imparting of media education in Gujarat and eventually in the country.

  2. To produce ethical and committed journalists and mass media communicators.

Mission

The Department works to give excellent media education with a combination of practical and theory. The ground work for this is the development of excellent infrastructure and having media experts participate in the academic lectures of the programmes. The objective is to impart media skills to students to equip them to perform entry-level jobs in various media. To encourage research work by guiding PhD students.

▶ Department of Journalism and Mass Communication
Department of Journalism and Mass Communication Veer Narmad South Gujarat University

B.A. (Mass Communication)

The Department offers a full-time degree program of B A Mass Communication from the academic year 2021-22. It is of three years duration. The programme is approved by the university and is a Self-Financed programme.

The programme has a healthy mix of theory and practical aspects. The programme has foundation courses, core compulsory theory courses, core compulsory allied courses, soft skill courses, and core elective specialization courses.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Electronic Media, Print Media, New Media, Short Film Making, Advertising and Public Relations industry by enhancing their skills in communication, writing, editing and production by providing the necessary teaching-learning environment.

Program Outcome

PO1: Vital Knowledge Enrichment
The program trains students with the core knowledge of mass communication and journalism so as to enable them to use core concepts of theory of mass media in the practical application in the field.
PO2: Understanding of Current Trends in Mass Media
The program trains students to understand the current societal trends in various arenas and the significance of these current trends so that students comprehend their importance for society and the nation.
PO3: Critical Thinking Development
The program develops critical thinking skills of issues and real life problems of the world which are to be highlighted as news in the mass media.
PO4: Development of Basic Media Skills
The program equips students with basic writing skills in reporting, feature writing, creative writing, translation, news editing, writing for radio and television, writing for online journalism, social media, short film, web series and writing for public relations and advertising. It also equips students with basic production skills for each of the above: print media, television, radio, online and social media, film, public relations and copy writing.
PO5: Development of Computer usage Skills across all media
The program increases students’ familiarity with computers and trains them in the usage of the appropriate computer software for making across all media; print media, television, radio and online, social media.

Intake

Self Finance (SFI) : 38

Program Duration

4 years (8 Semesters)

Program Features

  • Toal 54 courses covering various subject area
  • 16 Practical courses

BA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1 Writing Skills 1: Reporting (Practical)

CO1: Student will understandreporting and develop news writing skills.
CO2: Students will be able to do different types of city reporting.
CO3: Students will learn how to develop sources, and do research and reference.

 3
2 Introduction To Journalism

CO1: Student will understand the concept of journalism; functions scope, elements, models, role.
CO2: Students will be thoroughly acquainted with the different types of journalism.
CO3: Students will understand the qualities of a journalist and his role in society.
CO4: Students will be exposed to different case studies in journalism and contemporary trends and issues in journalism.

 3
3 Fundamentals of Reporting

CO1: The student will have an in-depth understanding of news: concept, types, newsvalues and development of news sources.
CO2: The students will understand news writing: structure, types, significance.
CO3: The student will learn the process of writing for radio, television, news portals and social media.
CO4: The student will have a good understanding reporting sections and the functions of the journalists there.

 3
4 Current Affairs

CO1: The student will get a good understanding of the news and trends happening in politics, economics, sports, arts, culture and science at the international, national, regional, local and city level.

 3
5 Communication Skill (Practical)

CO1: The student will have honed his communication skills in all arenas: listening, reading, writing, speaking and presentation skills
CO2: The student will be able to successfully do public speaking, extempore speaking and participate in debates and elocution.
CO3: The student will be trained in how to face job interviews and how to collect data for his presentations.

 3
6A or Sport Journalism

CO1: The students’ understand sports journalism; concept, history, types and significance on various media platforms.
CO2: The students’ will be able to write sports news reports, edit sports pages, do live reporting on radio and television.
CO3: The students’ will understand the terminology of sports journalism, the latest trends, sports blogs and news portals.
CO4: The students’ will also gain an understanding in the various sports organization, bodies and their importance for a sports journalist.

 3
6B Lifestyle Journalism

CO1: The student will understand lifestyle journalism.
CO2: The student will be able to write articles and blogs for lifestyle journalism.

 3
7A or Ethics in Media

CO1: The students will understand the role of media, its responsibility and concept of ethics.
CO2: The students will understand about ethical issues in all media: Print Media, Television, Radio, Social Media, New Mediaand in Public Relations and Advertising.
CO3: The students will came to know about different regulatory and ethical bodies that concerned with media.
CO4: The students will be exposed to case studies in ethics in print media, TV, radio, film, social media and new media.

 3
7B Media Management

CO1: The students will know the editorial department of newspaper and their management, and also know how advertising and circulation departments work.
CO2: The students will know about the administrative set up in Doordarshan, Akashwani, news agencies, film units and FM radio.
CO3: The students will be exposed to media policy, issues of media monopoly and other contemporary issues.

 3
BA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
8 Writing Skills 2: Feature Writing, Editorial Writing and Editing(Practical)

CO1:The student will understand features: analyse them, and write them;right from topic selection to finished feature.
CO2: The student will learn to analyse editorials, understand their significance, learn how to write them.
CO3: The student will have learnt the basics of editing right from news selection to presentation.

 3
9 Introduction to Mass Communication

CO1: The student will get a fundamental understanding of the concepts of communication and mass communication.
CO2: The student will understand the various models, hypothesis and theories of mass communication and journalism.

 3
10 Fundamentals of Feature Writing, Editorial Writing And Editing

CO1:The student will have conceptual clarity regarding features: various types, process, readability and features in different media platforms.
CO2: The students will have the conceptual clarity regarding the salience of editorials, their structure, form and writing of an editorial as alsoeditorial policy.
CO3: The students will able to understand the salience and significance of editing in a newspaper and the various terminology associated with it.

 3
11 Perspective in Political Science and Public Administration

CO1: The students will gain an insight into the India’s freedom struggle.
CO2: The students will understand the Indian political system, the constitution, legislature, judiciary and executive wings. .
CO3: The students will have indepth knowledge about civil services exams and organisations like the UPSC, NCSC, NCST, NCW, NHRC, NCM, NBCC and CVC.
CO4: The students will understand terminologies like justice, equality, freedom, affirmative action, and so on.

 3
12 Computer Skills (Practical)

CO1: The student will learn typing skills in Gujarati & Englishand get an understanding of the use of computers in print media.
CO2: The students will learn usage of software like Corel draw, Photoshop and InDesign
CO3: The students will learn how to make layouts in the above software.

 3
13A or Traditional Media

CO1: Student will understand about the different forms of folk media of India and their impact on different types of society.
CO2: Students will get to know how folk media is being used in film and television.
CO3: Students get aware about tribal folk form: folk songs, folk theatre of Gujarat
CO4: Student will learn to write the script for different traditional media.

 3
13B Media and Culture

CO1: Student will understand about the culture in society and different cultural forms.
CO2: Students will get to know the relationship between media and society.
CO3: Students will also understand the impact of media on societal culture.

 3
14A or Development Journalism

CO1: The students will have understood development journalism: genesis , evolution, theories, models, policies and experience of developing nations.
CO2: The students have an insight into development reporting in print media, of issues pertaining to women, environment, health and literacy.
CO3: The students will learn how the development journalism on radio and television.

 3
14B Science Journalism

CO1: The students will understand the concept of science vis a vis allied concepts, its significance in society and the relevance of research in science.
CO2: The students will learn reporting, writing and editing in science journalism: science supplements, popular science magazines, science programmes
CO3: The students will develop awareness of relevant issues in science like pollution, global warming, climate change and so on .

 3
BA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
15 Writing Skills : Radio And Television(Practical)

CO1: The students would have learnt writing skills for various formats of radio and TV programmes.
CO2: The students will be able to write for radio: jock talk, news, interviews and links.
CO3: The students will be able to write for television: anchoring, short story, interviews and story board.

 3
16 Introduction to Radio

CO1: The students will learn the difference about private FM and All India Radio and their shows.
CO2: The students will learn about different government committees for radio: their importance and relevance today.
CO3: The students will also have the knowledge about international radio: BBC, VOA, Ceylon Radio, etc.
CO4: The students will learn the basics of radio recording and editing.

 3
17 History Of Mass Media

CO1: Students will gain an understanding of the genesis and evolution of radio in the world and India.
CO2: Students will gain an understanding of the genesis and evolution of television in India.
CO3: Students will learn also about the genesis and evolution of World cinema as well Indian cinema.

 3
18 Constitution of India

CO1: Students will get the basic idea about structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will understand the concept of Executive, Judiciary and Executive.
CO3: Students will understand the significance of ethical standards that are imperative for mass media and the specific code of conduct for a journalist
CO4: Students will be able to understand the constitutional institutions and the emergency provisions.

 3
19 Production Skill For Radio (Practical)

CO1: Students will understand different types of radio programme formats and will learn how to listen and understand radio.
CO2: Students will develop their anchoring skills for radio programmes: jock-talk, story-telling, news, links, sparklers and jingles and others.
CO3: Students will also learn to edit all radio programmes on editing software.

 3
20A or Community Radio

CO1: The students will learn about the concept of community radio both in India and the world.
CO2: The student will learn about the significance of community radio through different case studies.
CO3: The student will get an idea on how community radio perform the important role in the development of society.

 3
20B Development Communication

CO1: The student will understand the meaning and relevance of development and developmental issues.
CO2: The student will understand the role of communication in development of a nation and will learn how to apply communication concepts in preparing a development communication strategy for topical issue.
CO3: The student will get an overview about the role of government and other agencies in development communication.

 3
21A or General Knowledge and Current Affairs

CO1: The student will have learnt about current trends in politics and society
CO2: The student will have understood about international, regional, local and national in economics, sports, arts, science and culture.

 3
21B Literature and Journalism

CO1: Students will learn literature’s significance and role in the society.
CO2: Students will came to know how literature is adapted in cinema, theatre, television and radio
CO3: Students will learn about the similarities and differences journalism and literature
CO4: Students will get an insight intobiographies of prominent litterateurs like Zaverchand Meghani, Kavi Narmad and Bhagwati Kumar Sharma.
CO5: Students will learn writing certain forms of fiction and nonfiction: new journalism, features, scripts and dialogues.

 3
BA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
22 Television Production Skills (Practical)

CO1: Developing student’s skills in television writing and production
CO2: Students will understand a studio set up, outdoor shooting and usage of camera, lights and other equipment.
CO3: Students will learn the practical aspects of shooting of news, news based programme, chat show, talk show.
CO4: Students will learn the practical aspects of editing of television programmes on computer software.

 3
23 Introduction To Television

CO1: Student will be able to understand television’s as a communication medium.
CO2: Student will be able to understand television studio set up and the concept of private broadcasting.
CO3: Student will learn different the concept of pre production, production and post production of television.

 3
24 History of Print Journalism

CO1: Students will understand the origin and development of the press in India
CO2: Students will understand the major trends in growth of Indian press and its role in freedom movement and social reform of Indian society.
CO3: Students will come to know the role and importance of different news agencies.

 3
25 Perspective in Sociology and Gender Issues

CO1: Students will understand basic concepts, importance, and terminology of sociology.
CO2: Students will know the basics of psychology and social psychology.
CO3: Students will come to know the basic concepts of gender issues.

 3
26 Translation 1 (Practical)

CO1: Student will be able to translate news agency copy and press notes from English to Hindi/Gujarati.

 3
27A or Communication Research

CO1: Student will be able to understand the significance of research in society and understand the process of research.
CO2: Student will be able to understand the approaches, methods and the applications of research.

 3
27B Women and Media

CO1: Students will understand the history and genesis of women’s issues in India.
CO2: Students will understand women’ssocio economic condition in India.
CO3: Students will be able to understand how women and their issues are depicted in various mass media.

 3
28A or Social Media Studies

CO1: Students will understand the concept of social media and its various aspects.
CO2: Students will be able to understand the concept of social media platforms, portals, blogs and networking sites.

 3
28B Introduction to Web Series

CO1: Students will understand the genesis and development of web series and its various genres.
CO2: Students will learn to read a web series with all their creative aspects.
CO3: Students will understand the basics of web series format, production and post-production technicalities including writing episodes for web series.

 3
BA(Mass Communication) Semester - V ▾
Course Code Course Title Outcome Credit
29 New Media: Writing and Production Skills (Practical)

CO1: Students will have knowledge of different types of social media writing.
CO2: Students will be able to prepare newsblog, audio blog and content for online news portal.
CO3: Students will be able to do content writing for social media.

 3
30 Introduction to New Media

CO1: Student will understand the characteristics and technology of new media.
CO2: Students will understand social media, e-journalism, online journalism and learn how to blog.
CO3: Student will have developed a basic understanding of cyber laws and cyber crimes.

 3
31 Fundamentals of Film Studies

CO1: Students will be able to understandfilms as a means of mass communication and gain an insight into its grammar.
CO2: Students will be able to understand world cinema and national cinema.
CO3: Students will be able to understand the pre-production, production and post-productionprocess of film making.

 3
32 Perspective in Economics and Development

CO1: The student will have a good basic understanding of the economic issues of the nation.

 3
33 Translation 2 (Practical)

CO1: Student will be able to translate features, editorials, advertisement, interpretative articles and articles about news analysis from English to Hindi/Gujarati.

 3
34 A or New Wave Cinema

CO1: Students will understand the different movements in international cinema and its impact on Indian cinema.
CO2: Students will have a good understanding of new wave cinema and will understand the contribution of several prominent new wave cinema auteurs.

 3
34B History of Gujarati Journalism

CO1: Students will have gained an insight into the significance of Gujarati Journalism.
CO2: Students will get an overview of the contribution of Gujarati journalism to social reforms and India’s independence struggle.

 3
35A or RJing And Anchoring Skills (Practical)

CO1: Skill development in anchoring for different types of public shows and for television.
CO2: Skill development in RJing for Radio.

 3
35B Digital Marketing (Practical)

CO1: Students will understand the concepts and be able to do digital marketing.
CO2: Students will learn about recent marketing trends on different platforms.
CO3: Students will understand about guest blogging.

 3
BA (Mass Communication) Semester - VI ▾
Course Code Course Title Outcome Credit
36 Skills in Public Relation (Practical)

CO1: Students will learn to write press notes, prepare newsletters and organize press conferences.
CO2: Student will have learntpresentation skills.
CO3: Students will learn toprepare short audio-visual production.

 3
37 Introduction to Public Relations And Advertising

CO1: Students will understand public relations: concepts, types, publics, tools, ethics.
CO2: Students will understand advertising: concept, role, types, functions and strategies.

 3
38 Fundamentals Of Media Law

CO1: Students will understand the basic concepts of crime and civil wrong, types of crime, freedom of speech and brief history of media law.
CO2: Students will be knowledgeable about basic lawspertaining tomedia like contempt, copyright, RTI etc as well as those for other media.
CO3: Students will understand the significant laws applicable to women, children, sedition, terrorism and other contemporary issues as is needed for a journalist.

 3
39 Perspective in Environment Studies

CO1: Students will understand the structure of eco system, environment and natural resources.
CO2: Students will learn about problems like pollution, climate change and disasters and the different acts pertaining to the environment.
CO3: Students will have learnt contemporary environmental issues and the role media can play in highlighting and solving them.

 3
40 Skills In Advertising (Practical)

CO1: Student will be able to write devise strategies and write copy for advertisements.
CO2: Students will learn to do graphic design and layout of advertisements.
CO3: Students will be able to do basic advertising research

 3
41A or Skills in Public Relation (Practical)

CO1: Student will have understood the diversity of cinema in India and its significance.
CO2: Students will have understood the genesis, evolution and trends in regional cinema vis a vis Hindi cinema.
CO3: Students will have viewed important films from regional cinema.

 3
41B International Communication

CO1: The student will get an insight into international communication: role and salience.
CO2: The student would have understood the role of UNESCO and the MacBride commission recommendations.
CO3: The student will learn concepts like nonaligned news pool, cultural imperialism and democratization of information.

 3
42A or Photography Skills (Practical)

CO1: Students will learn about camera, composition, framing and shots.
CO2: Students will have learntlighting, framing and editing techniques.
CO3: Students will have learnt to take professional level photographs.

 3
42B Creative Writing (Practical)

CO1: Students will have understood creativity and its salience in writing of both fiction and nonfiction.
CO2: Student will understand creative writing in both fiction and non-fiction: forms, process, language usage.
CO3: Students will be able to creatively write basic fiction and non fiction.

 3

Eligibility Criteria

Students who have passed 12th standard examination in any stream/subject from Gujarat Higher Secondary Education Board or any recognized Board are eligible for admission into this programme.

Admission Details

Merit list will be prepared as per the marks obtained in the 12th examinations of the students. If there are more applicants the University may conduct an entrance examination and the merit list will be prepared on the basis of the marks obtained in the same. The entrance examination will consist of a written test. The written test will be of 2 hours and a total of 100 marks. It will consist of multiple choice questions of a total of 100 marks (pertaining to general knowledge and current affairs). The candidate will have to secure at least 40% marks to be eligible for admission in the programme.

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 26355/-
Girls Rs. 26355/-

*Subject to Revision Periodically

M.A. (Mass Communication)

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Syllabus Download




Objective Of Program

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Program Outcome

POl: Fundamental Knowledge Enrichment
Programme trains students with the core knowledge in 1he theoriei and concepts in the discipline of Journalism, Mass Communication and all the allied areas like Cinema, Advertising, Public Relations, specialized areas like Development Communication, International Communication. This will not only develop the theoretical base needed for the NET Exam but also makes students capable of using core concepts in the aplication in the media world.
PO2: Critical Thinking Development
The programmme develops the critical thinking skills of the studen out the issues and events of our society. It gives him an in­depth understanding of societal issues and solutions to them.
PO3: Advanced Writing and Translation Skills.
The programmme trains smdeots in writing and translation skills so as to enable to write news reports, opinion pieces, and features and press notes. They are also taught to translate articles, pressnotes, and features.
PO4: Editing and Translation Skills
The programme trains students in editing of news reports, writing 1eadline, making layout and choosing photos and graphics. They independently produce a Publications for themselves using computer software.
PO5: Writing for Radio and Radio Production Skills
The programme trains students to write for radio: scripts for jock talk, radio features, news reports, interviews and so on and also to do audio editing, and sound production and design on the latest software.
PO6: Audio Visual Writing and Production Skills for Television and Short Films
The programme teaches students to write scripts for audio visual programmes short films. news programs, interviews and so on. Studenls are taught to shoot both outdoors and indoors and edit programmes on software.
PO7: Dubbing Skills
The programme teaches students to do dubbing for television and film programmes.
PO8 : Project report on any media topic
Working on the project provides the candidate exposure of handling real world issues in media and gives them an insight into the demaning environment of the industry.
PO9: Team work and leadership development
Trains students to work in the team and also to take leadership of short firm production team.
PO10: Research Skill
The programme trains students to work at research topic in the deseration training him for the career in media studies
PO11: Verbal Communication
The programme hones the verbal skills of students.
PO12: Computer Skills
The programme trains student in all editing and production softwares on computer.

Intake

Self Finance (SFI) : 30

Program Duration

2 years (4 Semesters)

Program Features

  • Toal 24 courses covering various subject area

  • 8 Practical courses

MA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1901131201010002 Introduction to Societal Issues

CO1: Students will understand the basic framework of politics science, public administration, economics and sociology that is needed for them to understand the society around them.
CO2: With this framework they will be able to understand the context of the news and current happenings in the world around.

 4
1901131201020002 Fundamentals of Mass Communication and Print Media

CO1: The student will get a fundamental understanding of th communication and mass communication concept.
CO2: The student will understand the various model, hypothesis. theories of mass communication and news that developed over the years.
CO3: Students will gain an understanding of the history of journalism in India.
CO4: Students will understand the various government media units of the government, the various committees. commissions, an professional bodies pertaining to print media.

 4
1901131201030002 Principals of Journalism and News Writing

CO1: The student will have an indepth understanding of the concept of journalism and its various types.
CO2: The student will know the working of a newspaper office and all aspects of news and its reporting.
CO3: The student will know about a feature and the process of writing it.
CO4: The student will have a good understanding of the concept and importance of editing and its importance in a newspaper.

 4
1901131201040003 Computer Skills & Verbal Communication Skills (Practical)

CO1 The student will get an understanding of the use of computers in print media: usage of computers and software like Corel draw, Photoshop and Indesign
CO2: The students will learn how to make layouts in the above software.
CO3: The student will have honed his communication skills. presentation skills, public speaking skills, debates, story telling skills, extempore speech and so on.
CO4: The student will be trained in how to face job interview.

 4
201131203020001 Cinema Studies

CO1: Student will be able to understand the Cinema as a means of mass communication and gain an insight into its grammar.
CO2: Student will be able to understand world cinema and national cinema.
CO3: Student will be able to understand the process of film making from perspective to the audience.

 4
2101131204020002 Development Communication

CO1: The student will get an insight into the concept an development communication in the international and national context
CO2: The student will understand how to apply these concepts in preparing a development communication strategy for a topical issue.

 4
1901131201060002 Term Paper

CO1: The student will have the skills to comprehend aspects of mass media and journalism.

 2
MA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
2001131202010001 Constitution of India, Media Law and Ethics

CO1: Students will understand the basic structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will be able to understand laws pertaining to the media, its impact of freedom of the citizen from th perspective of a journalist and media professional
CO3: Students will understand the significance of ethical standard that are imperative for mass media and the specific code of conduct for a journalist.

 4
2001131202040001 Print Media Skills (Practical)

CO1: The student will be able to write and editing for newspapers.

 4
1901131201050002 Reporting and Translation Skills (Practical)

CO1: Student will be able to do routine reporting independently.
CO2: Student will be able to translate news paper copy.

 4
2001131204050001 Fundamentals of Advertising and Public Relations

C1: The student will understand the basics of advertising and will e able to apply this in the field
C2: The student will understand the basics of public relations and vill be able to apply this in the field

 4
2101131204010002 Women and Media

C1: Students will understand the women's issues, at the global and Indian level, condition of women in India as also the way they are depicted in the media.
C2: Students will cognize the way research in women and media can be done.
C3: Students will be able to understand how women and their issues are depicted in various mass media.

 4
2101131204020002 International Communication

CO1: Student will be able to understand the significance of international communication.
CO2: Student will be able to understand the process and approaches, of international communication.

 4
2001131202060001 Term Paper

CO1: Student will be able to understand the significance of different issues and writing about them.

 4
MA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
1901131203020001 Communication Research

C1: Student will be able to understand the significance of research in society and understand the process of research.
C2: Student will be able to understand the process of research, the approaches, methods and methodology.
C3: Student will be able to write a research proposal for dissertation and be able to undertake it under guidance of the faculty.

 4
2001131202030001 Introduction to Radio Media

CO1: The student will have a strong base in the theory aspect of the radio medium
CO2: The student will be able to use this strong base in the the application when they work for radio medium.

 4
2001131203030001 Fundamentals of Television Medium

CO1: Student will be able to understand television as a medium o communication.
CO2: Student will be able to understand various aspects of television medium in the Indian context.
CO3: Student will be able to prepare television programmes from ideation to post production.

 4
2001131203040001 Radio Writing and Production Skills

CO1: Student will be train in writing for radio, doing Jock talk, producing programmes.

 4
2001131203050001 Art of Anchoring and Dubbing (Practical)

CO1: Skill Development in Anchoring.
CO2: Skill Development in Dubbing.

 4
2101131204050003 Skills in Public Relations (Practical)

CO1: Skill development in writing press notes, newsletters, coordinating aides, features and photographs for the media.
CO2: Skill development in organizing a press conference
CO3: Skill development in internal communication.

 4
- Internship Project

CO1: Students will be able to apply concepts learned into realife situations.

 2
MA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
- Fundamental of New Media

CO1: Students will understand the web and social media; the concept and impact on society.
CO2: Students will be able to understand the concept of social media networks and the significance of blogging.
CO3: Students will be able to understand online journalism and citizen journalism.
CO4: Students will be able to understand ethics pertaining to citizen journalism.

 4
2101131204050003 Skills in new Media (Practical)

CO1: Students will learn to prepare websites, and create content for websites.
CO2: Students will be able to engage in the social networks and do blogging.
CO3: Studcnts will be able to do online journalism and citizen journalism.

 4
2101131204040002 Television Writing and Production Skills (Practical)

CO1: Developing in studnets skills in Televison writing and Production Skills.

 4
2101131204050002 Short Film Production (Practical)

CO1: To inculcate in students skills in short film production : writing skills, production and post production.

 4
2001131203050002 Photography and Photojournalism (Practical)

CO1: To inculcate skills in students so that they can make career as photographers and photojournalists.

 4
2101131204050003 Skills in Advertising

CO1: Students will learn how to prepare advertisements.

 4
2101131204060002 Dessertation

CO1: The Students will understand research methodology do research under the guidance of faculty.

 4

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Eligibility Criteria

Bachelor’s Degree in any subject with 40% (for Open/ SEBC category) or 35% for (SC/ST category) shall be eligible to apply for admission to M.A. Mass Communication.

Admission Details

Merit Based

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 23955/-
Girls Rs. 23955/-

*Subject to Revision Periodically

PG Diploma in Journalism

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Program Outcome

POl: Fundamental Knowledge Enrichment
Program trains students with the core Joumalism and mass Communication knowledge. It makes them capable of using core concepts in the theory of journalism in the practical application in the field.
PO2: Understanding of Crrent Events and Trends
The program trains students to understand the current events and trends and their significance in all areas and levels-so as to cornprehend their importance for society and the nation.
PO3: Critical Thinking Development.
The program develops critical thinking skills of the issues and problems of the world around which are to be highlighted as news in the media.
PO4: Development of basic Media Skills
The programme equips students with basic skills in writing, editing and translation.
PO5: Development of Computer usage and Software Skills
The programme increases student's familiarity with computers and trains them in the usage of the appropriate computer software for editing and presentation of content.

Intake

Grant in Aid (GIA) : 35

Higher Payment (HP) : 10

Program Duration

1 year (2 Semesters)

Program Features

  • Toal 12 courses covering various subject area
  • 4 Practical courses

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Fee Structure *

rant in Aid (GIA)
Higer Payment (HP)
  Fees per Semester Fees per Semester
Boys Rs. 5985/- Rs. 4285/-
Girls Rs. 6555/- Rs. 4855/-

*Subject to Revision Periodically

Research

2015 onwards:

  • Research Papers- 02
  • Book Chapters- 01
  • Research Guidance- 01
  • Research Projects - 01






Details since 2015

Publications

  1. Body Image Effects of media on Adolescent Women ,DrKalpana Rao and DivyaGujral,Research Review International Journal of Multiddisciplinary ,https://doi.org/10.5281/zenodo.2574900 ,https://zenodo.org/,,2/10/2019
  2. सोशल मीडिया " व्हाट्सप " पर नागररक पत्रकारता मई मीडिया नैडतकता के संदर्भ मे राजनैडतक संदेशो का अध्यन ,Dr.Kiran Gupta Mittal ,Impact Of Digitization on Media Application & Usage ,NIL,NIL,92,1/20/2017


Book / Chapters

  1. Book ,KalpanaTallur Rao ,Prism Books,First ,2021,978-93-92575-02-0

Details since 2015

Major Research Project
Title : Construction of Feminine Beauty in Print Advertisements of Beauty Products Recognition
Principal Investigator : Dr. K.T. Rao
Funding Agency : UGC
Duration : 2012-2015
Status : Completed

Details since 2015

Details since 2015

Divya Gujral, Phd, Impact on Media on Body Image Dissatisfaction among Teenage and Young Adult Girls in Vadodara district ,Awarded,2019 November

Our Faculty Members


Team we shape the future of Department of Journalism and Mass Communication


Mr.Nilay Puranik Mr.Nilay Puranik
Mr.Nilay Puranik Assistant Professor/Teaching Assistant (Adhoc Faculty) View Profile

Mr.Nilay Puranik

Infrastructure & Resources


Classrooms

Classrooms

The department is having all the classrooms equipped with internet connectivity and AV facilities.

Computer Lab

Computer Lab

The Department has a well-equipped computer lab for the benefit of the students.

Seminar Hall

Seminar Hall

A seminar hall facilitates the department to conduct various academic and other events in the department. This is the center to showcase the talents of the students of the department.

Editing Room

Editing Room

Editing Lab is designed to cultivate students visual production skills and editing skills . students can create their content . Studio is a unique supplement to the other elements of the curriculum which emphasis on visual post-production skills. There they use final cut pro software for there visuals editing .

Digital Radio Lab

Digital Radio Lab

Radio Lab has distinct cohorts that culminate in a graduation or end of the program. Radio Lab was conceived of, created by, for purposes of storytelling through commentary, feature stories, and short audio projects .in Radio Lab we have teaching tools of radio programme production , dubbing production and sound engineering .

Digital Television Lab

Digital Television Lab

The TV studio is designed to cultivate students visual production skills and communication skill as speaking before a camera builds self-confidence. Our TV Studio is a unique supplement to the other elements of the curriculum which emphasis on visual production skills . As students work behind the scenes and appear on-camera, they gain insight into their strengths, weaknesses and interests. Learning how to express themselves in a variety of ways fosters creativity and critical thinking. Students have the opportunity to Create tv programme where different groups of students each create video programme like news, talk show , panel show , anchoring , story telling, together they have the opportunity to produce short film and documentaries on different topics.

Contact Us

Phone

0261-2203190

Address

Veer Narmad South Gujarat University,
Department of Journalism & Mass Communication,
Udhana Magdalla Road, Surat - 395 007
Gujarat- India

E-Mail

Office.djr@vnsgu.ac.in

How To Reach?

B.A. (Mass Communication)

The Department offers a full-time degree program of B A Mass Communication from the academic year 2021-22. It is of three years duration. The programme is approved by the university and is a Self-Financed programme.

The programme has a healthy mix of theory and practical aspects. The programme has foundation courses, core compulsory theory courses, core compulsory allied courses, soft skill courses, and core elective specialization courses.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Electronic Media, Print Media, New Media, Short Film Making, Advertising and Public Relations industry by enhancing their skills in communication, writing, editing and production by providing the necessary teaching-learning environment.

Program Outcome

PO1: Vital Knowledge Enrichment
The program trains students with the core knowledge of mass communication and journalism so as to enable them to use core concepts of theory of mass media in the practical application in the field.
PO2: Understanding of Current Trends in Mass Media
The program trains students to understand the current societal trends in various arenas and the significance of these current trends so that students comprehend their importance for society and the nation.
PO3: Critical Thinking Development
The program develops critical thinking skills of issues and real life problems of the world which are to be highlighted as news in the mass media.
PO4: Development of Basic Media Skills
The program equips students with basic writing skills in reporting, feature writing, creative writing, translation, news editing, writing for radio and television, writing for online journalism, social media, short film, web series and writing for public relations and advertising. It also equips students with basic production skills for each of the above: print media, television, radio, online and social media, film, public relations and copy writing.
PO5: Development of Computer usage Skills across all media
The program increases students’ familiarity with computers and trains them in the usage of the appropriate computer software for making across all media; print media, television, radio and online, social media.

Intake

Self Finance (SFI) : 38

Program Duration

4 years (8 Semesters)

Program Features

  • Toal 54 courses covering various subject area
  • 16 Practical courses

BA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1 Writing Skills 1: Reporting (Practical)

CO1: Student will understandreporting and develop news writing skills.
CO2: Students will be able to do different types of city reporting.
CO3: Students will learn how to develop sources, and do research and reference.

 3
2 Introduction To Journalism

CO1: Student will understand the concept of journalism; functions scope, elements, models, role.
CO2: Students will be thoroughly acquainted with the different types of journalism.
CO3: Students will understand the qualities of a journalist and his role in society.
CO4: Students will be exposed to different case studies in journalism and contemporary trends and issues in journalism.

 3
3 Fundamentals of Reporting

CO1: The student will have an in-depth understanding of news: concept, types, newsvalues and development of news sources.
CO2: The students will understand news writing: structure, types, significance.
CO3: The student will learn the process of writing for radio, television, news portals and social media.
CO4: The student will have a good understanding reporting sections and the functions of the journalists there.

 3
4 Current Affairs

CO1: The student will get a good understanding of the news and trends happening in politics, economics, sports, arts, culture and science at the international, national, regional, local and city level.

 3
5 Communication Skill (Practical)

CO1: The student will have honed his communication skills in all arenas: listening, reading, writing, speaking and presentation skills
CO2: The student will be able to successfully do public speaking, extempore speaking and participate in debates and elocution.
CO3: The student will be trained in how to face job interviews and how to collect data for his presentations.

 3
6A or Sport Journalism

CO1: The students’ understand sports journalism; concept, history, types and significance on various media platforms.
CO2: The students’ will be able to write sports news reports, edit sports pages, do live reporting on radio and television.
CO3: The students’ will understand the terminology of sports journalism, the latest trends, sports blogs and news portals.
CO4: The students’ will also gain an understanding in the various sports organization, bodies and their importance for a sports journalist.

 3
6B Lifestyle Journalism

CO1: The student will understand lifestyle journalism.
CO2: The student will be able to write articles and blogs for lifestyle journalism.

 3
7A or Ethics in Media

CO1: The students will understand the role of media, its responsibility and concept of ethics.
CO2: The students will understand about ethical issues in all media: Print Media, Television, Radio, Social Media, New Mediaand in Public Relations and Advertising.
CO3: The students will came to know about different regulatory and ethical bodies that concerned with media.
CO4: The students will be exposed to case studies in ethics in print media, TV, radio, film, social media and new media.

 3
7B Media Management

CO1: The students will know the editorial department of newspaper and their management, and also know how advertising and circulation departments work.
CO2: The students will know about the administrative set up in Doordarshan, Akashwani, news agencies, film units and FM radio.
CO3: The students will be exposed to media policy, issues of media monopoly and other contemporary issues.

 3
BA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
8 Writing Skills 2: Feature Writing, Editorial Writing and Editing(Practical)

CO1:The student will understand features: analyse them, and write them;right from topic selection to finished feature.
CO2: The student will learn to analyse editorials, understand their significance, learn how to write them.
CO3: The student will have learnt the basics of editing right from news selection to presentation.

 3
9 Introduction to Mass Communication

CO1: The student will get a fundamental understanding of the concepts of communication and mass communication.
CO2: The student will understand the various models, hypothesis and theories of mass communication and journalism.

 3
10 Fundamentals of Feature Writing, Editorial Writing And Editing

CO1:The student will have conceptual clarity regarding features: various types, process, readability and features in different media platforms.
CO2: The students will have the conceptual clarity regarding the salience of editorials, their structure, form and writing of an editorial as alsoeditorial policy.
CO3: The students will able to understand the salience and significance of editing in a newspaper and the various terminology associated with it.

 3
11 Perspective in Political Science and Public Administration

CO1: The students will gain an insight into the India’s freedom struggle.
CO2: The students will understand the Indian political system, the constitution, legislature, judiciary and executive wings. .
CO3: The students will have indepth knowledge about civil services exams and organisations like the UPSC, NCSC, NCST, NCW, NHRC, NCM, NBCC and CVC.
CO4: The students will understand terminologies like justice, equality, freedom, affirmative action, and so on.

 3
12 Computer Skills (Practical)

CO1: The student will learn typing skills in Gujarati & Englishand get an understanding of the use of computers in print media.
CO2: The students will learn usage of software like Corel draw, Photoshop and InDesign
CO3: The students will learn how to make layouts in the above software.

 3
13A or Traditional Media

CO1: Student will understand about the different forms of folk media of India and their impact on different types of society.
CO2: Students will get to know how folk media is being used in film and television.
CO3: Students get aware about tribal folk form: folk songs, folk theatre of Gujarat
CO4: Student will learn to write the script for different traditional media.

 3
13B Media and Culture

CO1: Student will understand about the culture in society and different cultural forms.
CO2: Students will get to know the relationship between media and society.
CO3: Students will also understand the impact of media on societal culture.

 3
14A or Development Journalism

CO1: The students will have understood development journalism: genesis , evolution, theories, models, policies and experience of developing nations.
CO2: The students have an insight into development reporting in print media, of issues pertaining to women, environment, health and literacy.
CO3: The students will learn how the development journalism on radio and television.

 3
14B Science Journalism

CO1: The students will understand the concept of science vis a vis allied concepts, its significance in society and the relevance of research in science.
CO2: The students will learn reporting, writing and editing in science journalism: science supplements, popular science magazines, science programmes
CO3: The students will develop awareness of relevant issues in science like pollution, global warming, climate change and so on .

 3
BA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
15 Writing Skills : Radio And Television(Practical)

CO1: The students would have learnt writing skills for various formats of radio and TV programmes.
CO2: The students will be able to write for radio: jock talk, news, interviews and links.
CO3: The students will be able to write for television: anchoring, short story, interviews and story board.

 3
16 Introduction to Radio

CO1: The students will learn the difference about private FM and All India Radio and their shows.
CO2: The students will learn about different government committees for radio: their importance and relevance today.
CO3: The students will also have the knowledge about international radio: BBC, VOA, Ceylon Radio, etc.
CO4: The students will learn the basics of radio recording and editing.

 3
17 History Of Mass Media

CO1: Students will gain an understanding of the genesis and evolution of radio in the world and India.
CO2: Students will gain an understanding of the genesis and evolution of television in India.
CO3: Students will learn also about the genesis and evolution of World cinema as well Indian cinema.

 3
18 Constitution of India

CO1: Students will get the basic idea about structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will understand the concept of Executive, Judiciary and Executive.
CO3: Students will understand the significance of ethical standards that are imperative for mass media and the specific code of conduct for a journalist
CO4: Students will be able to understand the constitutional institutions and the emergency provisions.

 3
19 Production Skill For Radio (Practical)

CO1: Students will understand different types of radio programme formats and will learn how to listen and understand radio.
CO2: Students will develop their anchoring skills for radio programmes: jock-talk, story-telling, news, links, sparklers and jingles and others.
CO3: Students will also learn to edit all radio programmes on editing software.

 3
20A or Community Radio

CO1: The students will learn about the concept of community radio both in India and the world.
CO2: The student will learn about the significance of community radio through different case studies.
CO3: The student will get an idea on how community radio perform the important role in the development of society.

 3
20B Development Communication

CO1: The student will understand the meaning and relevance of development and developmental issues.
CO2: The student will understand the role of communication in development of a nation and will learn how to apply communication concepts in preparing a development communication strategy for topical issue.
CO3: The student will get an overview about the role of government and other agencies in development communication.

 3
21A or General Knowledge and Current Affairs

CO1: The student will have learnt about current trends in politics and society
CO2: The student will have understood about international, regional, local and national in economics, sports, arts, science and culture.

 3
21B Literature and Journalism

CO1: Students will learn literature’s significance and role in the society.
CO2: Students will came to know how literature is adapted in cinema, theatre, television and radio
CO3: Students will learn about the similarities and differences journalism and literature
CO4: Students will get an insight intobiographies of prominent litterateurs like Zaverchand Meghani, Kavi Narmad and Bhagwati Kumar Sharma.
CO5: Students will learn writing certain forms of fiction and nonfiction: new journalism, features, scripts and dialogues.

 3
BA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
22 Television Production Skills (Practical)

CO1: Developing student’s skills in television writing and production
CO2: Students will understand a studio set up, outdoor shooting and usage of camera, lights and other equipment.
CO3: Students will learn the practical aspects of shooting of news, news based programme, chat show, talk show.
CO4: Students will learn the practical aspects of editing of television programmes on computer software.

 3
23 Introduction To Television

CO1: Student will be able to understand television’s as a communication medium.
CO2: Student will be able to understand television studio set up and the concept of private broadcasting.
CO3: Student will learn different the concept of pre production, production and post production of television.

 3
24 History of Print Journalism

CO1: Students will understand the origin and development of the press in India
CO2: Students will understand the major trends in growth of Indian press and its role in freedom movement and social reform of Indian society.
CO3: Students will come to know the role and importance of different news agencies.

 3
25 Perspective in Sociology and Gender Issues

CO1: Students will understand basic concepts, importance, and terminology of sociology.
CO2: Students will know the basics of psychology and social psychology.
CO3: Students will come to know the basic concepts of gender issues.

 3
26 Translation 1 (Practical)

CO1: Student will be able to translate news agency copy and press notes from English to Hindi/Gujarati.

 3
27A or Communication Research

CO1: Student will be able to understand the significance of research in society and understand the process of research.
CO2: Student will be able to understand the approaches, methods and the applications of research.

 3
27B Women and Media

CO1: Students will understand the history and genesis of women’s issues in India.
CO2: Students will understand women’ssocio economic condition in India.
CO3: Students will be able to understand how women and their issues are depicted in various mass media.

 3
28A or Social Media Studies

CO1: Students will understand the concept of social media and its various aspects.
CO2: Students will be able to understand the concept of social media platforms, portals, blogs and networking sites.

 3
28B Introduction to Web Series

CO1: Students will understand the genesis and development of web series and its various genres.
CO2: Students will learn to read a web series with all their creative aspects.
CO3: Students will understand the basics of web series format, production and post-production technicalities including writing episodes for web series.

 3
BA(Mass Communication) Semester - V ▾
Course Code Course Title Outcome Credit
29 New Media: Writing and Production Skills (Practical)

CO1: Students will have knowledge of different types of social media writing.
CO2: Students will be able to prepare newsblog, audio blog and content for online news portal.
CO3: Students will be able to do content writing for social media.

 3
30 Introduction to New Media

CO1: Student will understand the characteristics and technology of new media.
CO2: Students will understand social media, e-journalism, online journalism and learn how to blog.
CO3: Student will have developed a basic understanding of cyber laws and cyber crimes.

 3
31 Fundamentals of Film Studies

CO1: Students will be able to understandfilms as a means of mass communication and gain an insight into its grammar.
CO2: Students will be able to understand world cinema and national cinema.
CO3: Students will be able to understand the pre-production, production and post-productionprocess of film making.

 3
32 Perspective in Economics and Development

CO1: The student will have a good basic understanding of the economic issues of the nation.

 3
33 Translation 2 (Practical)

CO1: Student will be able to translate features, editorials, advertisement, interpretative articles and articles about news analysis from English to Hindi/Gujarati.

 3
34 A or New Wave Cinema

CO1: Students will understand the different movements in international cinema and its impact on Indian cinema.
CO2: Students will have a good understanding of new wave cinema and will understand the contribution of several prominent new wave cinema auteurs.

 3
34B History of Gujarati Journalism

CO1: Students will have gained an insight into the significance of Gujarati Journalism.
CO2: Students will get an overview of the contribution of Gujarati journalism to social reforms and India’s independence struggle.

 3
35A or RJing And Anchoring Skills (Practical)

CO1: Skill development in anchoring for different types of public shows and for television.
CO2: Skill development in RJing for Radio.

 3
35B Digital Marketing (Practical)

CO1: Students will understand the concepts and be able to do digital marketing.
CO2: Students will learn about recent marketing trends on different platforms.
CO3: Students will understand about guest blogging.

 3
BA (Mass Communication) Semester - VI ▾
Course Code Course Title Outcome Credit
36 Skills in Public Relation (Practical)

CO1: Students will learn to write press notes, prepare newsletters and organize press conferences.
CO2: Student will have learntpresentation skills.
CO3: Students will learn toprepare short audio-visual production.

 3
37 Introduction to Public Relations And Advertising

CO1: Students will understand public relations: concepts, types, publics, tools, ethics.
CO2: Students will understand advertising: concept, role, types, functions and strategies.

 3
38 Fundamentals Of Media Law

CO1: Students will understand the basic concepts of crime and civil wrong, types of crime, freedom of speech and brief history of media law.
CO2: Students will be knowledgeable about basic lawspertaining tomedia like contempt, copyright, RTI etc as well as those for other media.
CO3: Students will understand the significant laws applicable to women, children, sedition, terrorism and other contemporary issues as is needed for a journalist.

 3
39 Perspective in Environment Studies

CO1: Students will understand the structure of eco system, environment and natural resources.
CO2: Students will learn about problems like pollution, climate change and disasters and the different acts pertaining to the environment.
CO3: Students will have learnt contemporary environmental issues and the role media can play in highlighting and solving them.

 3
40 Skills In Advertising (Practical)

CO1: Student will be able to write devise strategies and write copy for advertisements.
CO2: Students will learn to do graphic design and layout of advertisements.
CO3: Students will be able to do basic advertising research

 3
41A or Skills in Public Relation (Practical)

CO1: Student will have understood the diversity of cinema in India and its significance.
CO2: Students will have understood the genesis, evolution and trends in regional cinema vis a vis Hindi cinema.
CO3: Students will have viewed important films from regional cinema.

 3
41B International Communication

CO1: The student will get an insight into international communication: role and salience.
CO2: The student would have understood the role of UNESCO and the MacBride commission recommendations.
CO3: The student will learn concepts like nonaligned news pool, cultural imperialism and democratization of information.

 3
42A or Photography Skills (Practical)

CO1: Students will learn about camera, composition, framing and shots.
CO2: Students will have learntlighting, framing and editing techniques.
CO3: Students will have learnt to take professional level photographs.

 3
42B Creative Writing (Practical)

CO1: Students will have understood creativity and its salience in writing of both fiction and nonfiction.
CO2: Student will understand creative writing in both fiction and non-fiction: forms, process, language usage.
CO3: Students will be able to creatively write basic fiction and non fiction.

 3

Eligibility Criteria

Students who have passed 12th standard examination in any stream/subject from Gujarat Higher Secondary Education Board or any recognized Board are eligible for admission into this programme.

Admission Details

Merit list will be prepared as per the marks obtained in the 12th examinations of the students. If there are more applicants the University may conduct an entrance examination and the merit list will be prepared on the basis of the marks obtained in the same. The entrance examination will consist of a written test. The written test will be of 2 hours and a total of 100 marks. It will consist of multiple choice questions of a total of 100 marks (pertaining to general knowledge and current affairs). The candidate will have to secure at least 40% marks to be eligible for admission in the programme.

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 26355/-
Girls Rs. 26355/-

*Subject to Revision Periodically

M.A. (Mass Communication)

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Syllabus Download




Objective Of Program

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Program Outcome

POl: Fundamental Knowledge Enrichment
Programme trains students with the core knowledge in 1he theoriei and concepts in the discipline of Journalism, Mass Communication and all the allied areas like Cinema, Advertising, Public Relations, specialized areas like Development Communication, International Communication. This will not only develop the theoretical base needed for the NET Exam but also makes students capable of using core concepts in the aplication in the media world.
PO2: Critical Thinking Development
The programmme develops the critical thinking skills of the studen out the issues and events of our society. It gives him an in­depth understanding of societal issues and solutions to them.
PO3: Advanced Writing and Translation Skills.
The programmme trains smdeots in writing and translation skills so as to enable to write news reports, opinion pieces, and features and press notes. They are also taught to translate articles, pressnotes, and features.
PO4: Editing and Translation Skills
The programme trains students in editing of news reports, writing 1eadline, making layout and choosing photos and graphics. They independently produce a Publications for themselves using computer software.
PO5: Writing for Radio and Radio Production Skills
The programme trains students to write for radio: scripts for jock talk, radio features, news reports, interviews and so on and also to do audio editing, and sound production and design on the latest software.
PO6: Audio Visual Writing and Production Skills for Television and Short Films
The programme teaches students to write scripts for audio visual programmes short films. news programs, interviews and so on. Studenls are taught to shoot both outdoors and indoors and edit programmes on software.
PO7: Dubbing Skills
The programme teaches students to do dubbing for television and film programmes.
PO8 : Project report on any media topic
Working on the project provides the candidate exposure of handling real world issues in media and gives them an insight into the demaning environment of the industry.
PO9: Team work and leadership development
Trains students to work in the team and also to take leadership of short firm production team.
PO10: Research Skill
The programme trains students to work at research topic in the deseration training him for the career in media studies
PO11: Verbal Communication
The programme hones the verbal skills of students.
PO12: Computer Skills
The programme trains student in all editing and production softwares on computer.

Intake

Self Finance (SFI) : 30

Program Duration

2 years (4 Semesters)

Program Features

  • Toal 24 courses covering various subject area

  • 8 Practical courses

MA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1901131201010002 Introduction to Societal Issues

CO1: Students will understand the basic framework of politics science, public administration, economics and sociology that is needed for them to understand the society around them.
CO2: With this framework they will be able to understand the context of the news and current happenings in the world around.

 4
1901131201020002 Fundamentals of Mass Communication and Print Media

CO1: The student will get a fundamental understanding of th communication and mass communication concept.
CO2: The student will understand the various model, hypothesis. theories of mass communication and news that developed over the years.
CO3: Students will gain an understanding of the history of journalism in India.
CO4: Students will understand the various government media units of the government, the various committees. commissions, an professional bodies pertaining to print media.

 4
1901131201030002 Principals of Journalism and News Writing

CO1: The student will have an indepth understanding of the concept of journalism and its various types.
CO2: The student will know the working of a newspaper office and all aspects of news and its reporting.
CO3: The student will know about a feature and the process of writing it.
CO4: The student will have a good understanding of the concept and importance of editing and its importance in a newspaper.

 4
1901131201040003 Computer Skills & Verbal Communication Skills (Practical)

CO1 The student will get an understanding of the use of computers in print media: usage of computers and software like Corel draw, Photoshop and Indesign
CO2: The students will learn how to make layouts in the above software.
CO3: The student will have honed his communication skills. presentation skills, public speaking skills, debates, story telling skills, extempore speech and so on.
CO4: The student will be trained in how to face job interview.

 4
201131203020001 Cinema Studies

CO1: Student will be able to understand the Cinema as a means of mass communication and gain an insight into its grammar.
CO2: Student will be able to understand world cinema and national cinema.
CO3: Student will be able to understand the process of film making from perspective to the audience.

 4
2101131204020002 Development Communication

CO1: The student will get an insight into the concept an development communication in the international and national context
CO2: The student will understand how to apply these concepts in preparing a development communication strategy for a topical issue.

 4
1901131201060002 Term Paper

CO1: The student will have the skills to comprehend aspects of mass media and journalism.

 2
MA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
2001131202010001 Constitution of India, Media Law and Ethics

CO1: Students will understand the basic structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will be able to understand laws pertaining to the media, its impact of freedom of the citizen from th perspective of a journalist and media professional
CO3: Students will understand the significance of ethical standard that are imperative for mass media and the specific code of conduct for a journalist.

 4
2001131202040001 Print Media Skills (Practical)

CO1: The student will be able to write and editing for newspapers.

 4
1901131201050002 Reporting and Translation Skills (Practical)

CO1: Student will be able to do routine reporting independently.
CO2: Student will be able to translate news paper copy.

 4
2001131204050001 Fundamentals of Advertising and Public Relations

C1: The student will understand the basics of advertising and will e able to apply this in the field
C2: The student will understand the basics of public relations and vill be able to apply this in the field

 4
2101131204010002 Women and Media

C1: Students will understand the women's issues, at the global and Indian level, condition of women in India as also the way they are depicted in the media.
C2: Students will cognize the way research in women and media can be done.
C3: Students will be able to understand how women and their issues are depicted in various mass media.

 4
2101131204020002 International Communication

CO1: Student will be able to understand the significance of international communication.
CO2: Student will be able to understand the process and approaches, of international communication.

 4
2001131202060001 Term Paper

CO1: Student will be able to understand the significance of different issues and writing about them.

 4
MA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
1901131203020001 Communication Research

C1: Student will be able to understand the significance of research in society and understand the process of research.
C2: Student will be able to understand the process of research, the approaches, methods and methodology.
C3: Student will be able to write a research proposal for dissertation and be able to undertake it under guidance of the faculty.

 4
2001131202030001 Introduction to Radio Media

CO1: The student will have a strong base in the theory aspect of the radio medium
CO2: The student will be able to use this strong base in the the application when they work for radio medium.

 4
2001131203030001 Fundamentals of Television Medium

CO1: Student will be able to understand television as a medium o communication.
CO2: Student will be able to understand various aspects of television medium in the Indian context.
CO3: Student will be able to prepare television programmes from ideation to post production.

 4
2001131203040001 Radio Writing and Production Skills

CO1: Student will be train in writing for radio, doing Jock talk, producing programmes.

 4
2001131203050001 Art of Anchoring and Dubbing (Practical)

CO1: Skill Development in Anchoring.
CO2: Skill Development in Dubbing.

 4
2101131204050003 Skills in Public Relations (Practical)

CO1: Skill development in writing press notes, newsletters, coordinating aides, features and photographs for the media.
CO2: Skill development in organizing a press conference
CO3: Skill development in internal communication.

 4
- Internship Project

CO1: Students will be able to apply concepts learned into realife situations.

 2
MA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
- Fundamental of New Media

CO1: Students will understand the web and social media; the concept and impact on society.
CO2: Students will be able to understand the concept of social media networks and the significance of blogging.
CO3: Students will be able to understand online journalism and citizen journalism.
CO4: Students will be able to understand ethics pertaining to citizen journalism.

 4
2101131204050003 Skills in new Media (Practical)

CO1: Students will learn to prepare websites, and create content for websites.
CO2: Students will be able to engage in the social networks and do blogging.
CO3: Studcnts will be able to do online journalism and citizen journalism.

 4
2101131204040002 Television Writing and Production Skills (Practical)

CO1: Developing in studnets skills in Televison writing and Production Skills.

 4
2101131204050002 Short Film Production (Practical)

CO1: To inculcate in students skills in short film production : writing skills, production and post production.

 4
2001131203050002 Photography and Photojournalism (Practical)

CO1: To inculcate skills in students so that they can make career as photographers and photojournalists.

 4
2101131204050003 Skills in Advertising

CO1: Students will learn how to prepare advertisements.

 4
2101131204060002 Dessertation

CO1: The Students will understand research methodology do research under the guidance of faculty.

 4

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Eligibility Criteria

Bachelor’s Degree in any subject with 40% (for Open/ SEBC category) or 35% for (SC/ST category) shall be eligible to apply for admission to M.A. Mass Communication.

Admission Details

Merit Based

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 23955/-
Girls Rs. 23955/-

*Subject to Revision Periodically

PG Diploma in Journalism

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Program Outcome

POl: Fundamental Knowledge Enrichment
Program trains students with the core Joumalism and mass Communication knowledge. It makes them capable of using core concepts in the theory of journalism in the practical application in the field.
PO2: Understanding of Crrent Events and Trends
The program trains students to understand the current events and trends and their significance in all areas and levels-so as to cornprehend their importance for society and the nation.
PO3: Critical Thinking Development.
The program develops critical thinking skills of the issues and problems of the world around which are to be highlighted as news in the media.
PO4: Development of basic Media Skills
The programme equips students with basic skills in writing, editing and translation.
PO5: Development of Computer usage and Software Skills
The programme increases student's familiarity with computers and trains them in the usage of the appropriate computer software for editing and presentation of content.

Intake

Grant in Aid (GIA) : 35

Higher Payment (HP) : 10

Program Duration

1 year (2 Semesters)

Program Features

  • Toal 12 courses covering various subject area
  • 4 Practical courses

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Fee Structure *

rant in Aid (GIA)
Higer Payment (HP)
  Fees per Semester Fees per Semester
Boys Rs. 5985/- Rs. 4285/-
Girls Rs. 6555/- Rs. 4855/-

*Subject to Revision Periodically

B.A. (Mass Communication)

The Department offers a full-time degree program of B A Mass Communication from the academic year 2021-22. It is of three years duration. The programme is approved by the university and is a Self-Financed programme.

The programme has a healthy mix of theory and practical aspects. The programme has foundation courses, core compulsory theory courses, core compulsory allied courses, soft skill courses, and core elective specialization courses.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Electronic Media, Print Media, New Media, Short Film Making, Advertising and Public Relations industry by enhancing their skills in communication, writing, editing and production by providing the necessary teaching-learning environment.

Program Outcome

PO1: Vital Knowledge Enrichment
The program trains students with the core knowledge of mass communication and journalism so as to enable them to use core concepts of theory of mass media in the practical application in the field.
PO2: Understanding of Current Trends in Mass Media
The program trains students to understand the current societal trends in various arenas and the significance of these current trends so that students comprehend their importance for society and the nation.
PO3: Critical Thinking Development
The program develops critical thinking skills of issues and real life problems of the world which are to be highlighted as news in the mass media.
PO4: Development of Basic Media Skills
The program equips students with basic writing skills in reporting, feature writing, creative writing, translation, news editing, writing for radio and television, writing for online journalism, social media, short film, web series and writing for public relations and advertising. It also equips students with basic production skills for each of the above: print media, television, radio, online and social media, film, public relations and copy writing.
PO5: Development of Computer usage Skills across all media
The program increases students’ familiarity with computers and trains them in the usage of the appropriate computer software for making across all media; print media, television, radio and online, social media.

Intake

Self Finance (SFI) : 38

Program Duration

4 years (8 Semesters)

Program Features

  • Toal 54 courses covering various subject area
  • 16 Practical courses

BA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1 Writing Skills 1: Reporting (Practical)

CO1: Student will understandreporting and develop news writing skills.
CO2: Students will be able to do different types of city reporting.
CO3: Students will learn how to develop sources, and do research and reference.

 3
2 Introduction To Journalism

CO1: Student will understand the concept of journalism; functions scope, elements, models, role.
CO2: Students will be thoroughly acquainted with the different types of journalism.
CO3: Students will understand the qualities of a journalist and his role in society.
CO4: Students will be exposed to different case studies in journalism and contemporary trends and issues in journalism.

 3
3 Fundamentals of Reporting

CO1: The student will have an in-depth understanding of news: concept, types, newsvalues and development of news sources.
CO2: The students will understand news writing: structure, types, significance.
CO3: The student will learn the process of writing for radio, television, news portals and social media.
CO4: The student will have a good understanding reporting sections and the functions of the journalists there.

 3
4 Current Affairs

CO1: The student will get a good understanding of the news and trends happening in politics, economics, sports, arts, culture and science at the international, national, regional, local and city level.

 3
5 Communication Skill (Practical)

CO1: The student will have honed his communication skills in all arenas: listening, reading, writing, speaking and presentation skills
CO2: The student will be able to successfully do public speaking, extempore speaking and participate in debates and elocution.
CO3: The student will be trained in how to face job interviews and how to collect data for his presentations.

 3
6A or Sport Journalism

CO1: The students’ understand sports journalism; concept, history, types and significance on various media platforms.
CO2: The students’ will be able to write sports news reports, edit sports pages, do live reporting on radio and television.
CO3: The students’ will understand the terminology of sports journalism, the latest trends, sports blogs and news portals.
CO4: The students’ will also gain an understanding in the various sports organization, bodies and their importance for a sports journalist.

 3
6B Lifestyle Journalism

CO1: The student will understand lifestyle journalism.
CO2: The student will be able to write articles and blogs for lifestyle journalism.

 3
7A or Ethics in Media

CO1: The students will understand the role of media, its responsibility and concept of ethics.
CO2: The students will understand about ethical issues in all media: Print Media, Television, Radio, Social Media, New Mediaand in Public Relations and Advertising.
CO3: The students will came to know about different regulatory and ethical bodies that concerned with media.
CO4: The students will be exposed to case studies in ethics in print media, TV, radio, film, social media and new media.

 3
7B Media Management

CO1: The students will know the editorial department of newspaper and their management, and also know how advertising and circulation departments work.
CO2: The students will know about the administrative set up in Doordarshan, Akashwani, news agencies, film units and FM radio.
CO3: The students will be exposed to media policy, issues of media monopoly and other contemporary issues.

 3
BA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
8 Writing Skills 2: Feature Writing, Editorial Writing and Editing(Practical)

CO1:The student will understand features: analyse them, and write them;right from topic selection to finished feature.
CO2: The student will learn to analyse editorials, understand their significance, learn how to write them.
CO3: The student will have learnt the basics of editing right from news selection to presentation.

 3
9 Introduction to Mass Communication

CO1: The student will get a fundamental understanding of the concepts of communication and mass communication.
CO2: The student will understand the various models, hypothesis and theories of mass communication and journalism.

 3
10 Fundamentals of Feature Writing, Editorial Writing And Editing

CO1:The student will have conceptual clarity regarding features: various types, process, readability and features in different media platforms.
CO2: The students will have the conceptual clarity regarding the salience of editorials, their structure, form and writing of an editorial as alsoeditorial policy.
CO3: The students will able to understand the salience and significance of editing in a newspaper and the various terminology associated with it.

 3
11 Perspective in Political Science and Public Administration

CO1: The students will gain an insight into the India’s freedom struggle.
CO2: The students will understand the Indian political system, the constitution, legislature, judiciary and executive wings. .
CO3: The students will have indepth knowledge about civil services exams and organisations like the UPSC, NCSC, NCST, NCW, NHRC, NCM, NBCC and CVC.
CO4: The students will understand terminologies like justice, equality, freedom, affirmative action, and so on.

 3
12 Computer Skills (Practical)

CO1: The student will learn typing skills in Gujarati & Englishand get an understanding of the use of computers in print media.
CO2: The students will learn usage of software like Corel draw, Photoshop and InDesign
CO3: The students will learn how to make layouts in the above software.

 3
13A or Traditional Media

CO1: Student will understand about the different forms of folk media of India and their impact on different types of society.
CO2: Students will get to know how folk media is being used in film and television.
CO3: Students get aware about tribal folk form: folk songs, folk theatre of Gujarat
CO4: Student will learn to write the script for different traditional media.

 3
13B Media and Culture

CO1: Student will understand about the culture in society and different cultural forms.
CO2: Students will get to know the relationship between media and society.
CO3: Students will also understand the impact of media on societal culture.

 3
14A or Development Journalism

CO1: The students will have understood development journalism: genesis , evolution, theories, models, policies and experience of developing nations.
CO2: The students have an insight into development reporting in print media, of issues pertaining to women, environment, health and literacy.
CO3: The students will learn how the development journalism on radio and television.

 3
14B Science Journalism

CO1: The students will understand the concept of science vis a vis allied concepts, its significance in society and the relevance of research in science.
CO2: The students will learn reporting, writing and editing in science journalism: science supplements, popular science magazines, science programmes
CO3: The students will develop awareness of relevant issues in science like pollution, global warming, climate change and so on .

 3
BA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
15 Writing Skills : Radio And Television(Practical)

CO1: The students would have learnt writing skills for various formats of radio and TV programmes.
CO2: The students will be able to write for radio: jock talk, news, interviews and links.
CO3: The students will be able to write for television: anchoring, short story, interviews and story board.

 3
16 Introduction to Radio

CO1: The students will learn the difference about private FM and All India Radio and their shows.
CO2: The students will learn about different government committees for radio: their importance and relevance today.
CO3: The students will also have the knowledge about international radio: BBC, VOA, Ceylon Radio, etc.
CO4: The students will learn the basics of radio recording and editing.

 3
17 History Of Mass Media

CO1: Students will gain an understanding of the genesis and evolution of radio in the world and India.
CO2: Students will gain an understanding of the genesis and evolution of television in India.
CO3: Students will learn also about the genesis and evolution of World cinema as well Indian cinema.

 3
18 Constitution of India

CO1: Students will get the basic idea about structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will understand the concept of Executive, Judiciary and Executive.
CO3: Students will understand the significance of ethical standards that are imperative for mass media and the specific code of conduct for a journalist
CO4: Students will be able to understand the constitutional institutions and the emergency provisions.

 3
19 Production Skill For Radio (Practical)

CO1: Students will understand different types of radio programme formats and will learn how to listen and understand radio.
CO2: Students will develop their anchoring skills for radio programmes: jock-talk, story-telling, news, links, sparklers and jingles and others.
CO3: Students will also learn to edit all radio programmes on editing software.

 3
20A or Community Radio

CO1: The students will learn about the concept of community radio both in India and the world.
CO2: The student will learn about the significance of community radio through different case studies.
CO3: The student will get an idea on how community radio perform the important role in the development of society.

 3
20B Development Communication

CO1: The student will understand the meaning and relevance of development and developmental issues.
CO2: The student will understand the role of communication in development of a nation and will learn how to apply communication concepts in preparing a development communication strategy for topical issue.
CO3: The student will get an overview about the role of government and other agencies in development communication.

 3
21A or General Knowledge and Current Affairs

CO1: The student will have learnt about current trends in politics and society
CO2: The student will have understood about international, regional, local and national in economics, sports, arts, science and culture.

 3
21B Literature and Journalism

CO1: Students will learn literature’s significance and role in the society.
CO2: Students will came to know how literature is adapted in cinema, theatre, television and radio
CO3: Students will learn about the similarities and differences journalism and literature
CO4: Students will get an insight intobiographies of prominent litterateurs like Zaverchand Meghani, Kavi Narmad and Bhagwati Kumar Sharma.
CO5: Students will learn writing certain forms of fiction and nonfiction: new journalism, features, scripts and dialogues.

 3
BA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
22 Television Production Skills (Practical)

CO1: Developing student’s skills in television writing and production
CO2: Students will understand a studio set up, outdoor shooting and usage of camera, lights and other equipment.
CO3: Students will learn the practical aspects of shooting of news, news based programme, chat show, talk show.
CO4: Students will learn the practical aspects of editing of television programmes on computer software.

 3
23 Introduction To Television

CO1: Student will be able to understand television’s as a communication medium.
CO2: Student will be able to understand television studio set up and the concept of private broadcasting.
CO3: Student will learn different the concept of pre production, production and post production of television.

 3
24 History of Print Journalism

CO1: Students will understand the origin and development of the press in India
CO2: Students will understand the major trends in growth of Indian press and its role in freedom movement and social reform of Indian society.
CO3: Students will come to know the role and importance of different news agencies.

 3
25 Perspective in Sociology and Gender Issues

CO1: Students will understand basic concepts, importance, and terminology of sociology.
CO2: Students will know the basics of psychology and social psychology.
CO3: Students will come to know the basic concepts of gender issues.

 3
26 Translation 1 (Practical)

CO1: Student will be able to translate news agency copy and press notes from English to Hindi/Gujarati.

 3
27A or Communication Research

CO1: Student will be able to understand the significance of research in society and understand the process of research.
CO2: Student will be able to understand the approaches, methods and the applications of research.

 3
27B Women and Media

CO1: Students will understand the history and genesis of women’s issues in India.
CO2: Students will understand women’ssocio economic condition in India.
CO3: Students will be able to understand how women and their issues are depicted in various mass media.

 3
28A or Social Media Studies

CO1: Students will understand the concept of social media and its various aspects.
CO2: Students will be able to understand the concept of social media platforms, portals, blogs and networking sites.

 3
28B Introduction to Web Series

CO1: Students will understand the genesis and development of web series and its various genres.
CO2: Students will learn to read a web series with all their creative aspects.
CO3: Students will understand the basics of web series format, production and post-production technicalities including writing episodes for web series.

 3
BA(Mass Communication) Semester - V ▾
Course Code Course Title Outcome Credit
29 New Media: Writing and Production Skills (Practical)

CO1: Students will have knowledge of different types of social media writing.
CO2: Students will be able to prepare newsblog, audio blog and content for online news portal.
CO3: Students will be able to do content writing for social media.

 3
30 Introduction to New Media

CO1: Student will understand the characteristics and technology of new media.
CO2: Students will understand social media, e-journalism, online journalism and learn how to blog.
CO3: Student will have developed a basic understanding of cyber laws and cyber crimes.

 3
31 Fundamentals of Film Studies

CO1: Students will be able to understandfilms as a means of mass communication and gain an insight into its grammar.
CO2: Students will be able to understand world cinema and national cinema.
CO3: Students will be able to understand the pre-production, production and post-productionprocess of film making.

 3
32 Perspective in Economics and Development

CO1: The student will have a good basic understanding of the economic issues of the nation.

 3
33 Translation 2 (Practical)

CO1: Student will be able to translate features, editorials, advertisement, interpretative articles and articles about news analysis from English to Hindi/Gujarati.

 3
34 A or New Wave Cinema

CO1: Students will understand the different movements in international cinema and its impact on Indian cinema.
CO2: Students will have a good understanding of new wave cinema and will understand the contribution of several prominent new wave cinema auteurs.

 3
34B History of Gujarati Journalism

CO1: Students will have gained an insight into the significance of Gujarati Journalism.
CO2: Students will get an overview of the contribution of Gujarati journalism to social reforms and India’s independence struggle.

 3
35A or RJing And Anchoring Skills (Practical)

CO1: Skill development in anchoring for different types of public shows and for television.
CO2: Skill development in RJing for Radio.

 3
35B Digital Marketing (Practical)

CO1: Students will understand the concepts and be able to do digital marketing.
CO2: Students will learn about recent marketing trends on different platforms.
CO3: Students will understand about guest blogging.

 3
BA (Mass Communication) Semester - VI ▾
Course Code Course Title Outcome Credit
36 Skills in Public Relation (Practical)

CO1: Students will learn to write press notes, prepare newsletters and organize press conferences.
CO2: Student will have learntpresentation skills.
CO3: Students will learn toprepare short audio-visual production.

 3
37 Introduction to Public Relations And Advertising

CO1: Students will understand public relations: concepts, types, publics, tools, ethics.
CO2: Students will understand advertising: concept, role, types, functions and strategies.

 3
38 Fundamentals Of Media Law

CO1: Students will understand the basic concepts of crime and civil wrong, types of crime, freedom of speech and brief history of media law.
CO2: Students will be knowledgeable about basic lawspertaining tomedia like contempt, copyright, RTI etc as well as those for other media.
CO3: Students will understand the significant laws applicable to women, children, sedition, terrorism and other contemporary issues as is needed for a journalist.

 3
39 Perspective in Environment Studies

CO1: Students will understand the structure of eco system, environment and natural resources.
CO2: Students will learn about problems like pollution, climate change and disasters and the different acts pertaining to the environment.
CO3: Students will have learnt contemporary environmental issues and the role media can play in highlighting and solving them.

 3
40 Skills In Advertising (Practical)

CO1: Student will be able to write devise strategies and write copy for advertisements.
CO2: Students will learn to do graphic design and layout of advertisements.
CO3: Students will be able to do basic advertising research

 3
41A or Skills in Public Relation (Practical)

CO1: Student will have understood the diversity of cinema in India and its significance.
CO2: Students will have understood the genesis, evolution and trends in regional cinema vis a vis Hindi cinema.
CO3: Students will have viewed important films from regional cinema.

 3
41B International Communication

CO1: The student will get an insight into international communication: role and salience.
CO2: The student would have understood the role of UNESCO and the MacBride commission recommendations.
CO3: The student will learn concepts like nonaligned news pool, cultural imperialism and democratization of information.

 3
42A or Photography Skills (Practical)

CO1: Students will learn about camera, composition, framing and shots.
CO2: Students will have learntlighting, framing and editing techniques.
CO3: Students will have learnt to take professional level photographs.

 3
42B Creative Writing (Practical)

CO1: Students will have understood creativity and its salience in writing of both fiction and nonfiction.
CO2: Student will understand creative writing in both fiction and non-fiction: forms, process, language usage.
CO3: Students will be able to creatively write basic fiction and non fiction.

 3

Eligibility Criteria

Students who have passed 12th standard examination in any stream/subject from Gujarat Higher Secondary Education Board or any recognized Board are eligible for admission into this programme.

Admission Details

Merit list will be prepared as per the marks obtained in the 12th examinations of the students. If there are more applicants the University may conduct an entrance examination and the merit list will be prepared on the basis of the marks obtained in the same. The entrance examination will consist of a written test. The written test will be of 2 hours and a total of 100 marks. It will consist of multiple choice questions of a total of 100 marks (pertaining to general knowledge and current affairs). The candidate will have to secure at least 40% marks to be eligible for admission in the programme.

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 26355/-
Girls Rs. 26355/-

*Subject to Revision Periodically

M.A. (Mass Communication)

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Syllabus Download




Objective Of Program

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Program Outcome

POl: Fundamental Knowledge Enrichment
Programme trains students with the core knowledge in 1he theoriei and concepts in the discipline of Journalism, Mass Communication and all the allied areas like Cinema, Advertising, Public Relations, specialized areas like Development Communication, International Communication. This will not only develop the theoretical base needed for the NET Exam but also makes students capable of using core concepts in the aplication in the media world.
PO2: Critical Thinking Development
The programmme develops the critical thinking skills of the studen out the issues and events of our society. It gives him an in­depth understanding of societal issues and solutions to them.
PO3: Advanced Writing and Translation Skills.
The programmme trains smdeots in writing and translation skills so as to enable to write news reports, opinion pieces, and features and press notes. They are also taught to translate articles, pressnotes, and features.
PO4: Editing and Translation Skills
The programme trains students in editing of news reports, writing 1eadline, making layout and choosing photos and graphics. They independently produce a Publications for themselves using computer software.
PO5: Writing for Radio and Radio Production Skills
The programme trains students to write for radio: scripts for jock talk, radio features, news reports, interviews and so on and also to do audio editing, and sound production and design on the latest software.
PO6: Audio Visual Writing and Production Skills for Television and Short Films
The programme teaches students to write scripts for audio visual programmes short films. news programs, interviews and so on. Studenls are taught to shoot both outdoors and indoors and edit programmes on software.
PO7: Dubbing Skills
The programme teaches students to do dubbing for television and film programmes.
PO8 : Project report on any media topic
Working on the project provides the candidate exposure of handling real world issues in media and gives them an insight into the demaning environment of the industry.
PO9: Team work and leadership development
Trains students to work in the team and also to take leadership of short firm production team.
PO10: Research Skill
The programme trains students to work at research topic in the deseration training him for the career in media studies
PO11: Verbal Communication
The programme hones the verbal skills of students.
PO12: Computer Skills
The programme trains student in all editing and production softwares on computer.

Intake

Self Finance (SFI) : 30

Program Duration

2 years (4 Semesters)

Program Features

  • Toal 24 courses covering various subject area

  • 8 Practical courses

MA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1901131201010002 Introduction to Societal Issues

CO1: Students will understand the basic framework of politics science, public administration, economics and sociology that is needed for them to understand the society around them.
CO2: With this framework they will be able to understand the context of the news and current happenings in the world around.

 4
1901131201020002 Fundamentals of Mass Communication and Print Media

CO1: The student will get a fundamental understanding of th communication and mass communication concept.
CO2: The student will understand the various model, hypothesis. theories of mass communication and news that developed over the years.
CO3: Students will gain an understanding of the history of journalism in India.
CO4: Students will understand the various government media units of the government, the various committees. commissions, an professional bodies pertaining to print media.

 4
1901131201030002 Principals of Journalism and News Writing

CO1: The student will have an indepth understanding of the concept of journalism and its various types.
CO2: The student will know the working of a newspaper office and all aspects of news and its reporting.
CO3: The student will know about a feature and the process of writing it.
CO4: The student will have a good understanding of the concept and importance of editing and its importance in a newspaper.

 4
1901131201040003 Computer Skills & Verbal Communication Skills (Practical)

CO1 The student will get an understanding of the use of computers in print media: usage of computers and software like Corel draw, Photoshop and Indesign
CO2: The students will learn how to make layouts in the above software.
CO3: The student will have honed his communication skills. presentation skills, public speaking skills, debates, story telling skills, extempore speech and so on.
CO4: The student will be trained in how to face job interview.

 4
201131203020001 Cinema Studies

CO1: Student will be able to understand the Cinema as a means of mass communication and gain an insight into its grammar.
CO2: Student will be able to understand world cinema and national cinema.
CO3: Student will be able to understand the process of film making from perspective to the audience.

 4
2101131204020002 Development Communication

CO1: The student will get an insight into the concept an development communication in the international and national context
CO2: The student will understand how to apply these concepts in preparing a development communication strategy for a topical issue.

 4
1901131201060002 Term Paper

CO1: The student will have the skills to comprehend aspects of mass media and journalism.

 2
MA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
2001131202010001 Constitution of India, Media Law and Ethics

CO1: Students will understand the basic structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will be able to understand laws pertaining to the media, its impact of freedom of the citizen from th perspective of a journalist and media professional
CO3: Students will understand the significance of ethical standard that are imperative for mass media and the specific code of conduct for a journalist.

 4
2001131202040001 Print Media Skills (Practical)

CO1: The student will be able to write and editing for newspapers.

 4
1901131201050002 Reporting and Translation Skills (Practical)

CO1: Student will be able to do routine reporting independently.
CO2: Student will be able to translate news paper copy.

 4
2001131204050001 Fundamentals of Advertising and Public Relations

C1: The student will understand the basics of advertising and will e able to apply this in the field
C2: The student will understand the basics of public relations and vill be able to apply this in the field

 4
2101131204010002 Women and Media

C1: Students will understand the women's issues, at the global and Indian level, condition of women in India as also the way they are depicted in the media.
C2: Students will cognize the way research in women and media can be done.
C3: Students will be able to understand how women and their issues are depicted in various mass media.

 4
2101131204020002 International Communication

CO1: Student will be able to understand the significance of international communication.
CO2: Student will be able to understand the process and approaches, of international communication.

 4
2001131202060001 Term Paper

CO1: Student will be able to understand the significance of different issues and writing about them.

 4
MA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
1901131203020001 Communication Research

C1: Student will be able to understand the significance of research in society and understand the process of research.
C2: Student will be able to understand the process of research, the approaches, methods and methodology.
C3: Student will be able to write a research proposal for dissertation and be able to undertake it under guidance of the faculty.

 4
2001131202030001 Introduction to Radio Media

CO1: The student will have a strong base in the theory aspect of the radio medium
CO2: The student will be able to use this strong base in the the application when they work for radio medium.

 4
2001131203030001 Fundamentals of Television Medium

CO1: Student will be able to understand television as a medium o communication.
CO2: Student will be able to understand various aspects of television medium in the Indian context.
CO3: Student will be able to prepare television programmes from ideation to post production.

 4
2001131203040001 Radio Writing and Production Skills

CO1: Student will be train in writing for radio, doing Jock talk, producing programmes.

 4
2001131203050001 Art of Anchoring and Dubbing (Practical)

CO1: Skill Development in Anchoring.
CO2: Skill Development in Dubbing.

 4
2101131204050003 Skills in Public Relations (Practical)

CO1: Skill development in writing press notes, newsletters, coordinating aides, features and photographs for the media.
CO2: Skill development in organizing a press conference
CO3: Skill development in internal communication.

 4
- Internship Project

CO1: Students will be able to apply concepts learned into realife situations.

 2
MA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
- Fundamental of New Media

CO1: Students will understand the web and social media; the concept and impact on society.
CO2: Students will be able to understand the concept of social media networks and the significance of blogging.
CO3: Students will be able to understand online journalism and citizen journalism.
CO4: Students will be able to understand ethics pertaining to citizen journalism.

 4
2101131204050003 Skills in new Media (Practical)

CO1: Students will learn to prepare websites, and create content for websites.
CO2: Students will be able to engage in the social networks and do blogging.
CO3: Studcnts will be able to do online journalism and citizen journalism.

 4
2101131204040002 Television Writing and Production Skills (Practical)

CO1: Developing in studnets skills in Televison writing and Production Skills.

 4
2101131204050002 Short Film Production (Practical)

CO1: To inculcate in students skills in short film production : writing skills, production and post production.

 4
2001131203050002 Photography and Photojournalism (Practical)

CO1: To inculcate skills in students so that they can make career as photographers and photojournalists.

 4
2101131204050003 Skills in Advertising

CO1: Students will learn how to prepare advertisements.

 4
2101131204060002 Dessertation

CO1: The Students will understand research methodology do research under the guidance of faculty.

 4

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Eligibility Criteria

Bachelor’s Degree in any subject with 40% (for Open/ SEBC category) or 35% for (SC/ST category) shall be eligible to apply for admission to M.A. Mass Communication.

Admission Details

Merit Based

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 23955/-
Girls Rs. 23955/-

*Subject to Revision Periodically

PG Diploma in Journalism

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Program Outcome

POl: Fundamental Knowledge Enrichment
Program trains students with the core Joumalism and mass Communication knowledge. It makes them capable of using core concepts in the theory of journalism in the practical application in the field.
PO2: Understanding of Crrent Events and Trends
The program trains students to understand the current events and trends and their significance in all areas and levels-so as to cornprehend their importance for society and the nation.
PO3: Critical Thinking Development.
The program develops critical thinking skills of the issues and problems of the world around which are to be highlighted as news in the media.
PO4: Development of basic Media Skills
The programme equips students with basic skills in writing, editing and translation.
PO5: Development of Computer usage and Software Skills
The programme increases student's familiarity with computers and trains them in the usage of the appropriate computer software for editing and presentation of content.

Intake

Grant in Aid (GIA) : 35

Higher Payment (HP) : 10

Program Duration

1 year (2 Semesters)

Program Features

  • Toal 12 courses covering various subject area
  • 4 Practical courses

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Fee Structure *

rant in Aid (GIA)
Higer Payment (HP)
  Fees per Semester Fees per Semester
Boys Rs. 5985/- Rs. 4285/-
Girls Rs. 6555/- Rs. 4855/-

*Subject to Revision Periodically

B.A. (Mass Communication)

The Department offers a full-time degree program of B A Mass Communication from the academic year 2021-22. It is of three years duration. The programme is approved by the university and is a Self-Financed programme.

The programme has a healthy mix of theory and practical aspects. The programme has foundation courses, core compulsory theory courses, core compulsory allied courses, soft skill courses, and core elective specialization courses.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Electronic Media, Print Media, New Media, Short Film Making, Advertising and Public Relations industry by enhancing their skills in communication, writing, editing and production by providing the necessary teaching-learning environment.

Program Outcome

PO1: Vital Knowledge Enrichment
The program trains students with the core knowledge of mass communication and journalism so as to enable them to use core concepts of theory of mass media in the practical application in the field.
PO2: Understanding of Current Trends in Mass Media
The program trains students to understand the current societal trends in various arenas and the significance of these current trends so that students comprehend their importance for society and the nation.
PO3: Critical Thinking Development
The program develops critical thinking skills of issues and real life problems of the world which are to be highlighted as news in the mass media.
PO4: Development of Basic Media Skills
The program equips students with basic writing skills in reporting, feature writing, creative writing, translation, news editing, writing for radio and television, writing for online journalism, social media, short film, web series and writing for public relations and advertising. It also equips students with basic production skills for each of the above: print media, television, radio, online and social media, film, public relations and copy writing.
PO5: Development of Computer usage Skills across all media
The program increases students’ familiarity with computers and trains them in the usage of the appropriate computer software for making across all media; print media, television, radio and online, social media.

Intake

Self Finance (SFI) : 38

Program Duration

4 years (8 Semesters)

Program Features

  • Toal 54 courses covering various subject area
  • 16 Practical courses

BA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1 Writing Skills 1: Reporting (Practical)

CO1: Student will understandreporting and develop news writing skills.
CO2: Students will be able to do different types of city reporting.
CO3: Students will learn how to develop sources, and do research and reference.

 3
2 Introduction To Journalism

CO1: Student will understand the concept of journalism; functions scope, elements, models, role.
CO2: Students will be thoroughly acquainted with the different types of journalism.
CO3: Students will understand the qualities of a journalist and his role in society.
CO4: Students will be exposed to different case studies in journalism and contemporary trends and issues in journalism.

 3
3 Fundamentals of Reporting

CO1: The student will have an in-depth understanding of news: concept, types, newsvalues and development of news sources.
CO2: The students will understand news writing: structure, types, significance.
CO3: The student will learn the process of writing for radio, television, news portals and social media.
CO4: The student will have a good understanding reporting sections and the functions of the journalists there.

 3
4 Current Affairs

CO1: The student will get a good understanding of the news and trends happening in politics, economics, sports, arts, culture and science at the international, national, regional, local and city level.

 3
5 Communication Skill (Practical)

CO1: The student will have honed his communication skills in all arenas: listening, reading, writing, speaking and presentation skills
CO2: The student will be able to successfully do public speaking, extempore speaking and participate in debates and elocution.
CO3: The student will be trained in how to face job interviews and how to collect data for his presentations.

 3
6A or Sport Journalism

CO1: The students’ understand sports journalism; concept, history, types and significance on various media platforms.
CO2: The students’ will be able to write sports news reports, edit sports pages, do live reporting on radio and television.
CO3: The students’ will understand the terminology of sports journalism, the latest trends, sports blogs and news portals.
CO4: The students’ will also gain an understanding in the various sports organization, bodies and their importance for a sports journalist.

 3
6B Lifestyle Journalism

CO1: The student will understand lifestyle journalism.
CO2: The student will be able to write articles and blogs for lifestyle journalism.

 3
7A or Ethics in Media

CO1: The students will understand the role of media, its responsibility and concept of ethics.
CO2: The students will understand about ethical issues in all media: Print Media, Television, Radio, Social Media, New Mediaand in Public Relations and Advertising.
CO3: The students will came to know about different regulatory and ethical bodies that concerned with media.
CO4: The students will be exposed to case studies in ethics in print media, TV, radio, film, social media and new media.

 3
7B Media Management

CO1: The students will know the editorial department of newspaper and their management, and also know how advertising and circulation departments work.
CO2: The students will know about the administrative set up in Doordarshan, Akashwani, news agencies, film units and FM radio.
CO3: The students will be exposed to media policy, issues of media monopoly and other contemporary issues.

 3
BA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
8 Writing Skills 2: Feature Writing, Editorial Writing and Editing(Practical)

CO1:The student will understand features: analyse them, and write them;right from topic selection to finished feature.
CO2: The student will learn to analyse editorials, understand their significance, learn how to write them.
CO3: The student will have learnt the basics of editing right from news selection to presentation.

 3
9 Introduction to Mass Communication

CO1: The student will get a fundamental understanding of the concepts of communication and mass communication.
CO2: The student will understand the various models, hypothesis and theories of mass communication and journalism.

 3
10 Fundamentals of Feature Writing, Editorial Writing And Editing

CO1:The student will have conceptual clarity regarding features: various types, process, readability and features in different media platforms.
CO2: The students will have the conceptual clarity regarding the salience of editorials, their structure, form and writing of an editorial as alsoeditorial policy.
CO3: The students will able to understand the salience and significance of editing in a newspaper and the various terminology associated with it.

 3
11 Perspective in Political Science and Public Administration

CO1: The students will gain an insight into the India’s freedom struggle.
CO2: The students will understand the Indian political system, the constitution, legislature, judiciary and executive wings. .
CO3: The students will have indepth knowledge about civil services exams and organisations like the UPSC, NCSC, NCST, NCW, NHRC, NCM, NBCC and CVC.
CO4: The students will understand terminologies like justice, equality, freedom, affirmative action, and so on.

 3
12 Computer Skills (Practical)

CO1: The student will learn typing skills in Gujarati & Englishand get an understanding of the use of computers in print media.
CO2: The students will learn usage of software like Corel draw, Photoshop and InDesign
CO3: The students will learn how to make layouts in the above software.

 3
13A or Traditional Media

CO1: Student will understand about the different forms of folk media of India and their impact on different types of society.
CO2: Students will get to know how folk media is being used in film and television.
CO3: Students get aware about tribal folk form: folk songs, folk theatre of Gujarat
CO4: Student will learn to write the script for different traditional media.

 3
13B Media and Culture

CO1: Student will understand about the culture in society and different cultural forms.
CO2: Students will get to know the relationship between media and society.
CO3: Students will also understand the impact of media on societal culture.

 3
14A or Development Journalism

CO1: The students will have understood development journalism: genesis , evolution, theories, models, policies and experience of developing nations.
CO2: The students have an insight into development reporting in print media, of issues pertaining to women, environment, health and literacy.
CO3: The students will learn how the development journalism on radio and television.

 3
14B Science Journalism

CO1: The students will understand the concept of science vis a vis allied concepts, its significance in society and the relevance of research in science.
CO2: The students will learn reporting, writing and editing in science journalism: science supplements, popular science magazines, science programmes
CO3: The students will develop awareness of relevant issues in science like pollution, global warming, climate change and so on .

 3
BA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
15 Writing Skills : Radio And Television(Practical)

CO1: The students would have learnt writing skills for various formats of radio and TV programmes.
CO2: The students will be able to write for radio: jock talk, news, interviews and links.
CO3: The students will be able to write for television: anchoring, short story, interviews and story board.

 3
16 Introduction to Radio

CO1: The students will learn the difference about private FM and All India Radio and their shows.
CO2: The students will learn about different government committees for radio: their importance and relevance today.
CO3: The students will also have the knowledge about international radio: BBC, VOA, Ceylon Radio, etc.
CO4: The students will learn the basics of radio recording and editing.

 3
17 History Of Mass Media

CO1: Students will gain an understanding of the genesis and evolution of radio in the world and India.
CO2: Students will gain an understanding of the genesis and evolution of television in India.
CO3: Students will learn also about the genesis and evolution of World cinema as well Indian cinema.

 3
18 Constitution of India

CO1: Students will get the basic idea about structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will understand the concept of Executive, Judiciary and Executive.
CO3: Students will understand the significance of ethical standards that are imperative for mass media and the specific code of conduct for a journalist
CO4: Students will be able to understand the constitutional institutions and the emergency provisions.

 3
19 Production Skill For Radio (Practical)

CO1: Students will understand different types of radio programme formats and will learn how to listen and understand radio.
CO2: Students will develop their anchoring skills for radio programmes: jock-talk, story-telling, news, links, sparklers and jingles and others.
CO3: Students will also learn to edit all radio programmes on editing software.

 3
20A or Community Radio

CO1: The students will learn about the concept of community radio both in India and the world.
CO2: The student will learn about the significance of community radio through different case studies.
CO3: The student will get an idea on how community radio perform the important role in the development of society.

 3
20B Development Communication

CO1: The student will understand the meaning and relevance of development and developmental issues.
CO2: The student will understand the role of communication in development of a nation and will learn how to apply communication concepts in preparing a development communication strategy for topical issue.
CO3: The student will get an overview about the role of government and other agencies in development communication.

 3
21A or General Knowledge and Current Affairs

CO1: The student will have learnt about current trends in politics and society
CO2: The student will have understood about international, regional, local and national in economics, sports, arts, science and culture.

 3
21B Literature and Journalism

CO1: Students will learn literature’s significance and role in the society.
CO2: Students will came to know how literature is adapted in cinema, theatre, television and radio
CO3: Students will learn about the similarities and differences journalism and literature
CO4: Students will get an insight intobiographies of prominent litterateurs like Zaverchand Meghani, Kavi Narmad and Bhagwati Kumar Sharma.
CO5: Students will learn writing certain forms of fiction and nonfiction: new journalism, features, scripts and dialogues.

 3
BA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
22 Television Production Skills (Practical)

CO1: Developing student’s skills in television writing and production
CO2: Students will understand a studio set up, outdoor shooting and usage of camera, lights and other equipment.
CO3: Students will learn the practical aspects of shooting of news, news based programme, chat show, talk show.
CO4: Students will learn the practical aspects of editing of television programmes on computer software.

 3
23 Introduction To Television

CO1: Student will be able to understand television’s as a communication medium.
CO2: Student will be able to understand television studio set up and the concept of private broadcasting.
CO3: Student will learn different the concept of pre production, production and post production of television.

 3
24 History of Print Journalism

CO1: Students will understand the origin and development of the press in India
CO2: Students will understand the major trends in growth of Indian press and its role in freedom movement and social reform of Indian society.
CO3: Students will come to know the role and importance of different news agencies.

 3
25 Perspective in Sociology and Gender Issues

CO1: Students will understand basic concepts, importance, and terminology of sociology.
CO2: Students will know the basics of psychology and social psychology.
CO3: Students will come to know the basic concepts of gender issues.

 3
26 Translation 1 (Practical)

CO1: Student will be able to translate news agency copy and press notes from English to Hindi/Gujarati.

 3
27A or Communication Research

CO1: Student will be able to understand the significance of research in society and understand the process of research.
CO2: Student will be able to understand the approaches, methods and the applications of research.

 3
27B Women and Media

CO1: Students will understand the history and genesis of women’s issues in India.
CO2: Students will understand women’ssocio economic condition in India.
CO3: Students will be able to understand how women and their issues are depicted in various mass media.

 3
28A or Social Media Studies

CO1: Students will understand the concept of social media and its various aspects.
CO2: Students will be able to understand the concept of social media platforms, portals, blogs and networking sites.

 3
28B Introduction to Web Series

CO1: Students will understand the genesis and development of web series and its various genres.
CO2: Students will learn to read a web series with all their creative aspects.
CO3: Students will understand the basics of web series format, production and post-production technicalities including writing episodes for web series.

 3
BA(Mass Communication) Semester - V ▾
Course Code Course Title Outcome Credit
29 New Media: Writing and Production Skills (Practical)

CO1: Students will have knowledge of different types of social media writing.
CO2: Students will be able to prepare newsblog, audio blog and content for online news portal.
CO3: Students will be able to do content writing for social media.

 3
30 Introduction to New Media

CO1: Student will understand the characteristics and technology of new media.
CO2: Students will understand social media, e-journalism, online journalism and learn how to blog.
CO3: Student will have developed a basic understanding of cyber laws and cyber crimes.

 3
31 Fundamentals of Film Studies

CO1: Students will be able to understandfilms as a means of mass communication and gain an insight into its grammar.
CO2: Students will be able to understand world cinema and national cinema.
CO3: Students will be able to understand the pre-production, production and post-productionprocess of film making.

 3
32 Perspective in Economics and Development

CO1: The student will have a good basic understanding of the economic issues of the nation.

 3
33 Translation 2 (Practical)

CO1: Student will be able to translate features, editorials, advertisement, interpretative articles and articles about news analysis from English to Hindi/Gujarati.

 3
34 A or New Wave Cinema

CO1: Students will understand the different movements in international cinema and its impact on Indian cinema.
CO2: Students will have a good understanding of new wave cinema and will understand the contribution of several prominent new wave cinema auteurs.

 3
34B History of Gujarati Journalism

CO1: Students will have gained an insight into the significance of Gujarati Journalism.
CO2: Students will get an overview of the contribution of Gujarati journalism to social reforms and India’s independence struggle.

 3
35A or RJing And Anchoring Skills (Practical)

CO1: Skill development in anchoring for different types of public shows and for television.
CO2: Skill development in RJing for Radio.

 3
35B Digital Marketing (Practical)

CO1: Students will understand the concepts and be able to do digital marketing.
CO2: Students will learn about recent marketing trends on different platforms.
CO3: Students will understand about guest blogging.

 3
BA (Mass Communication) Semester - VI ▾
Course Code Course Title Outcome Credit
36 Skills in Public Relation (Practical)

CO1: Students will learn to write press notes, prepare newsletters and organize press conferences.
CO2: Student will have learntpresentation skills.
CO3: Students will learn toprepare short audio-visual production.

 3
37 Introduction to Public Relations And Advertising

CO1: Students will understand public relations: concepts, types, publics, tools, ethics.
CO2: Students will understand advertising: concept, role, types, functions and strategies.

 3
38 Fundamentals Of Media Law

CO1: Students will understand the basic concepts of crime and civil wrong, types of crime, freedom of speech and brief history of media law.
CO2: Students will be knowledgeable about basic lawspertaining tomedia like contempt, copyright, RTI etc as well as those for other media.
CO3: Students will understand the significant laws applicable to women, children, sedition, terrorism and other contemporary issues as is needed for a journalist.

 3
39 Perspective in Environment Studies

CO1: Students will understand the structure of eco system, environment and natural resources.
CO2: Students will learn about problems like pollution, climate change and disasters and the different acts pertaining to the environment.
CO3: Students will have learnt contemporary environmental issues and the role media can play in highlighting and solving them.

 3
40 Skills In Advertising (Practical)

CO1: Student will be able to write devise strategies and write copy for advertisements.
CO2: Students will learn to do graphic design and layout of advertisements.
CO3: Students will be able to do basic advertising research

 3
41A or Skills in Public Relation (Practical)

CO1: Student will have understood the diversity of cinema in India and its significance.
CO2: Students will have understood the genesis, evolution and trends in regional cinema vis a vis Hindi cinema.
CO3: Students will have viewed important films from regional cinema.

 3
41B International Communication

CO1: The student will get an insight into international communication: role and salience.
CO2: The student would have understood the role of UNESCO and the MacBride commission recommendations.
CO3: The student will learn concepts like nonaligned news pool, cultural imperialism and democratization of information.

 3
42A or Photography Skills (Practical)

CO1: Students will learn about camera, composition, framing and shots.
CO2: Students will have learntlighting, framing and editing techniques.
CO3: Students will have learnt to take professional level photographs.

 3
42B Creative Writing (Practical)

CO1: Students will have understood creativity and its salience in writing of both fiction and nonfiction.
CO2: Student will understand creative writing in both fiction and non-fiction: forms, process, language usage.
CO3: Students will be able to creatively write basic fiction and non fiction.

 3

Eligibility Criteria

Students who have passed 12th standard examination in any stream/subject from Gujarat Higher Secondary Education Board or any recognized Board are eligible for admission into this programme.

Admission Details

Merit list will be prepared as per the marks obtained in the 12th examinations of the students. If there are more applicants the University may conduct an entrance examination and the merit list will be prepared on the basis of the marks obtained in the same. The entrance examination will consist of a written test. The written test will be of 2 hours and a total of 100 marks. It will consist of multiple choice questions of a total of 100 marks (pertaining to general knowledge and current affairs). The candidate will have to secure at least 40% marks to be eligible for admission in the programme.

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 26355/-
Girls Rs. 26355/-

*Subject to Revision Periodically

M.A. (Mass Communication)

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Syllabus Download




Objective Of Program

The core objective of the M.A. Mass Communication programme is to prepare students for productive careers in mass media by providing an outstanding environment of teaching and research in emerging core areas of the discipline.

Program Outcome

POl: Fundamental Knowledge Enrichment
Programme trains students with the core knowledge in 1he theoriei and concepts in the discipline of Journalism, Mass Communication and all the allied areas like Cinema, Advertising, Public Relations, specialized areas like Development Communication, International Communication. This will not only develop the theoretical base needed for the NET Exam but also makes students capable of using core concepts in the aplication in the media world.
PO2: Critical Thinking Development
The programmme develops the critical thinking skills of the studen out the issues and events of our society. It gives him an in­depth understanding of societal issues and solutions to them.
PO3: Advanced Writing and Translation Skills.
The programmme trains smdeots in writing and translation skills so as to enable to write news reports, opinion pieces, and features and press notes. They are also taught to translate articles, pressnotes, and features.
PO4: Editing and Translation Skills
The programme trains students in editing of news reports, writing 1eadline, making layout and choosing photos and graphics. They independently produce a Publications for themselves using computer software.
PO5: Writing for Radio and Radio Production Skills
The programme trains students to write for radio: scripts for jock talk, radio features, news reports, interviews and so on and also to do audio editing, and sound production and design on the latest software.
PO6: Audio Visual Writing and Production Skills for Television and Short Films
The programme teaches students to write scripts for audio visual programmes short films. news programs, interviews and so on. Studenls are taught to shoot both outdoors and indoors and edit programmes on software.
PO7: Dubbing Skills
The programme teaches students to do dubbing for television and film programmes.
PO8 : Project report on any media topic
Working on the project provides the candidate exposure of handling real world issues in media and gives them an insight into the demaning environment of the industry.
PO9: Team work and leadership development
Trains students to work in the team and also to take leadership of short firm production team.
PO10: Research Skill
The programme trains students to work at research topic in the deseration training him for the career in media studies
PO11: Verbal Communication
The programme hones the verbal skills of students.
PO12: Computer Skills
The programme trains student in all editing and production softwares on computer.

Intake

Self Finance (SFI) : 30

Program Duration

2 years (4 Semesters)

Program Features

  • Toal 24 courses covering various subject area

  • 8 Practical courses

MA(Mass Communication) Semester - I ▾
Course Code Course Title Outcome Credit
1901131201010002 Introduction to Societal Issues

CO1: Students will understand the basic framework of politics science, public administration, economics and sociology that is needed for them to understand the society around them.
CO2: With this framework they will be able to understand the context of the news and current happenings in the world around.

 4
1901131201020002 Fundamentals of Mass Communication and Print Media

CO1: The student will get a fundamental understanding of th communication and mass communication concept.
CO2: The student will understand the various model, hypothesis. theories of mass communication and news that developed over the years.
CO3: Students will gain an understanding of the history of journalism in India.
CO4: Students will understand the various government media units of the government, the various committees. commissions, an professional bodies pertaining to print media.

 4
1901131201030002 Principals of Journalism and News Writing

CO1: The student will have an indepth understanding of the concept of journalism and its various types.
CO2: The student will know the working of a newspaper office and all aspects of news and its reporting.
CO3: The student will know about a feature and the process of writing it.
CO4: The student will have a good understanding of the concept and importance of editing and its importance in a newspaper.

 4
1901131201040003 Computer Skills & Verbal Communication Skills (Practical)

CO1 The student will get an understanding of the use of computers in print media: usage of computers and software like Corel draw, Photoshop and Indesign
CO2: The students will learn how to make layouts in the above software.
CO3: The student will have honed his communication skills. presentation skills, public speaking skills, debates, story telling skills, extempore speech and so on.
CO4: The student will be trained in how to face job interview.

 4
201131203020001 Cinema Studies

CO1: Student will be able to understand the Cinema as a means of mass communication and gain an insight into its grammar.
CO2: Student will be able to understand world cinema and national cinema.
CO3: Student will be able to understand the process of film making from perspective to the audience.

 4
2101131204020002 Development Communication

CO1: The student will get an insight into the concept an development communication in the international and national context
CO2: The student will understand how to apply these concepts in preparing a development communication strategy for a topical issue.

 4
1901131201060002 Term Paper

CO1: The student will have the skills to comprehend aspects of mass media and journalism.

 2
MA (Mass Communication) Semester - II ▾
Course Code Course Title Outcome Credit
2001131202010001 Constitution of India, Media Law and Ethics

CO1: Students will understand the basic structure of the Indian Constitution, fundamental rights and the structure of the Indian polity as envisaged in it.
CO2: Students will be able to understand laws pertaining to the media, its impact of freedom of the citizen from th perspective of a journalist and media professional
CO3: Students will understand the significance of ethical standard that are imperative for mass media and the specific code of conduct for a journalist.

 4
2001131202040001 Print Media Skills (Practical)

CO1: The student will be able to write and editing for newspapers.

 4
1901131201050002 Reporting and Translation Skills (Practical)

CO1: Student will be able to do routine reporting independently.
CO2: Student will be able to translate news paper copy.

 4
2001131204050001 Fundamentals of Advertising and Public Relations

C1: The student will understand the basics of advertising and will e able to apply this in the field
C2: The student will understand the basics of public relations and vill be able to apply this in the field

 4
2101131204010002 Women and Media

C1: Students will understand the women's issues, at the global and Indian level, condition of women in India as also the way they are depicted in the media.
C2: Students will cognize the way research in women and media can be done.
C3: Students will be able to understand how women and their issues are depicted in various mass media.

 4
2101131204020002 International Communication

CO1: Student will be able to understand the significance of international communication.
CO2: Student will be able to understand the process and approaches, of international communication.

 4
2001131202060001 Term Paper

CO1: Student will be able to understand the significance of different issues and writing about them.

 4
MA(Mass Communication) Semester - III ▾
Course Code Course Title Outcome Credit
1901131203020001 Communication Research

C1: Student will be able to understand the significance of research in society and understand the process of research.
C2: Student will be able to understand the process of research, the approaches, methods and methodology.
C3: Student will be able to write a research proposal for dissertation and be able to undertake it under guidance of the faculty.

 4
2001131202030001 Introduction to Radio Media

CO1: The student will have a strong base in the theory aspect of the radio medium
CO2: The student will be able to use this strong base in the the application when they work for radio medium.

 4
2001131203030001 Fundamentals of Television Medium

CO1: Student will be able to understand television as a medium o communication.
CO2: Student will be able to understand various aspects of television medium in the Indian context.
CO3: Student will be able to prepare television programmes from ideation to post production.

 4
2001131203040001 Radio Writing and Production Skills

CO1: Student will be train in writing for radio, doing Jock talk, producing programmes.

 4
2001131203050001 Art of Anchoring and Dubbing (Practical)

CO1: Skill Development in Anchoring.
CO2: Skill Development in Dubbing.

 4
2101131204050003 Skills in Public Relations (Practical)

CO1: Skill development in writing press notes, newsletters, coordinating aides, features and photographs for the media.
CO2: Skill development in organizing a press conference
CO3: Skill development in internal communication.

 4
- Internship Project

CO1: Students will be able to apply concepts learned into realife situations.

 2
MA (Mass Communication) Semester - IV ▾
Course Code Course Title Outcome Credit
- Fundamental of New Media

CO1: Students will understand the web and social media; the concept and impact on society.
CO2: Students will be able to understand the concept of social media networks and the significance of blogging.
CO3: Students will be able to understand online journalism and citizen journalism.
CO4: Students will be able to understand ethics pertaining to citizen journalism.

 4
2101131204050003 Skills in new Media (Practical)

CO1: Students will learn to prepare websites, and create content for websites.
CO2: Students will be able to engage in the social networks and do blogging.
CO3: Studcnts will be able to do online journalism and citizen journalism.

 4
2101131204040002 Television Writing and Production Skills (Practical)

CO1: Developing in studnets skills in Televison writing and Production Skills.

 4
2101131204050002 Short Film Production (Practical)

CO1: To inculcate in students skills in short film production : writing skills, production and post production.

 4
2001131203050002 Photography and Photojournalism (Practical)

CO1: To inculcate skills in students so that they can make career as photographers and photojournalists.

 4
2101131204050003 Skills in Advertising

CO1: Students will learn how to prepare advertisements.

 4
2101131204060002 Dessertation

CO1: The Students will understand research methodology do research under the guidance of faculty.

 4

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Eligibility Criteria

Bachelor’s Degree in any subject with 40% (for Open/ SEBC category) or 35% for (SC/ST category) shall be eligible to apply for admission to M.A. Mass Communication.

Admission Details

Merit Based

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Reservation Policy

As per Government Rules

Fee Structure *

Self Finance (SFI)
  Fees per Semester
Boys Rs. 23955/-
Girls Rs. 23955/-

*Subject to Revision Periodically

PG Diploma in Journalism

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Syllabus Download




Objective Of Program

The core objective of the program is to train students for entry level careers in the Print media, News Media, Advertising and Public Relations industry by enhancing their core writing and communication skills and by providing an environment of teaching & learning.

Program Outcome

POl: Fundamental Knowledge Enrichment
Program trains students with the core Joumalism and mass Communication knowledge. It makes them capable of using core concepts in the theory of journalism in the practical application in the field.
PO2: Understanding of Crrent Events and Trends
The program trains students to understand the current events and trends and their significance in all areas and levels-so as to cornprehend their importance for society and the nation.
PO3: Critical Thinking Development.
The program develops critical thinking skills of the issues and problems of the world around which are to be highlighted as news in the media.
PO4: Development of basic Media Skills
The programme equips students with basic skills in writing, editing and translation.
PO5: Development of Computer usage and Software Skills
The programme increases student's familiarity with computers and trains them in the usage of the appropriate computer software for editing and presentation of content.

Intake

Grant in Aid (GIA) : 35

Higher Payment (HP) : 10

Program Duration

1 year (2 Semesters)

Program Features

  • Toal 12 courses covering various subject area
  • 4 Practical courses

Eligibility Criteria

Any studetns who has passed the graduation from recognized board with 40% marks is eligible to apply for the programme (35% for ST/SC). Merit list will be prepared from the marks obtained at graduation.

Admission Details

Merit Based

Reservation Policy

As per Government Rules

Fee Structure *

rant in Aid (GIA)
Higer Payment (HP)
  Fees per Semester Fees per Semester
Boys Rs. 5985/- Rs. 4285/-
Girls Rs. 6555/- Rs. 4855/-

*Subject to Revision Periodically
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VNSGU
VNSGU
Veer Narmad South Gujarat University

The Registrar,
Veer Narmad South Gujarat University
Post Box No 49, Udhna Magdalla Road
Surat – 395007, Gujarat, [INDIA]

info@vnsgu.ac.in

+91 (0261) 2227141 to 2227146
+91 (0261) 2388888

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